Everpure, leader in commercial water filtration, targets Urbanolas in consumer push

HANOVER PARK, Ill.–(BUSINESS WIRE)–May 2, 2005–They buy organic. They recycle. They’re into yoga, Pilates and environmental causes. And they like commercial-grade equipment in their kitchens. We call them Urbanolas. These millions of affluent urban consumers with a focus on food and health are the new target market for Everpure, which is aiming its market-leading commercial water filtration products at this significant consumer market.

The company will launch this focused consumer effort at K/BIS, the 2005 Kitchen and Bath Industry Show in Las Vegas, the premier exposition for kitchen and bath builders and remodelers. The show runs May 10-12.

Mike Madsen, Everpure’s Vice President of Sales and Marketing, said, “We know that a large number of upscale consumers prefer the quality of commercial-grade appliances in their homes. These food-savvy and health-conscious consumers also value clean water for drinking and cooking. Everpure’s water filtration systems, which lead the market in the foodservice industry, are a natural for these buyers.”

Everpure’s exclusive precoat filtration reduces off-tastes and odors and removes particles as small as a half-micron in size (1/50,000 inch), including cysts and asbestos fibers. Its proprietary Micro-pure media mix of very fine activated carbon coats a unique pleated filter membrane. This exclusive technology offers the largest filtering surface area, a long filter life, and consistent performance. Everpure delivers superior tasting water by removing chlorine and other contaminants. Certain filter models provide added protection against lead and organic chemicals such as VOCs, THMs and MTBEs. Some models include a bacteriostat to combat this growing consumer concern.

The Everpure products available for home and recreational applications include plumbed-in, undercounter filtration systems, Reverse Osmosis systems, and special problem-solving models.

Everpure is seeking to add to its network of qualified dealers to handle the expected increase in business for household and recreational uses.


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