Qualtre adds MEMS-industry veteran for customer/partner development

March 12, 2012 – BUSINESS WIRE — Qualtré, silicon MEMS inertial sensor developer, appointed Mark Laich as VP of sales and business development. He will be responsible for customer and partner development as Qualtré launches its latest iteration of inertial sensing technologies.

Laich has 27 years of experience in micro electro mechanical systems (MEMS) and semiconductor sales and marketing, specifically in MEMS sensors, and consumer and telecom ICs. He was previously VP of component sales and marketing at MEMSIC, MEMS-based accelerometer and magnetic sensor supplier for consumer, automotive and industrial markets. He helped grow MEMSIC rapidly during the last 3 years by leading MEMSIC’s business development with top-tier mobile handset customers. He also led the successful launch of MEMSIC’s magnetic sensor product family, driving unit volume sales to millions of units/month in 2 years and capturing significant market share within the high-volume mobile segment.

His experience also includes positions with AMD, LG, and Zilog, as well as several start-up semiconductor companies such as Lexra, Azanda, and Potentia.

Qualtré’s technologies combine performance advantages of high frequency mode-matched BAW sensor designs and cost/size scalability of the HARPSS process to deliver inertial sensors for demanding applications.

The company recently appointed a VP in engineering, Dr. Ijaz Jafri.

Qualtré is a venture-backed company commercializing the next generation of solid-state silicon MEMS motion sensor solutions. More information can be found at www.qualtre.com.

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