Larger screen sizes and higher resolution are driving TV panel demand in a struggling market

The TV market has experienced a significant slowdown in growth over the past couple of years and, with OLEDs delayed, there have been no significant new premium features to drive consumer interest and spur replacement demand. Late in 2012, panel makers began to aggressively push new ultra-high definition panels (UHD) 3840×2160, intended for the larger sized TV panels, a more profitable segment of the TV panel market.

UHD TV panels reached 0.4 million units in the second quarter of 2013, up 142% QoQ, with a forecast of 0.8 million units for the third quarter, a 107% QoQ increase. While penetration, by unit, into the TV panel market will be just 1% in 2013, it should rise to 8% in 2017. Penetration by revenue will rises much faster, reaching 20% by 2017.

UHD TV panels are primary found in a limited number of the larger size panels, but it will quickly diversify into a large variety of panel sizes from between 3x-inch and to over 100-inch panels.While 50-inch and 55-inch panels currently predominate, in 2017 there will be 2.6 million 60-inch panel shipped with UHD, 2.3 million 42-inch panels, 2 million 39-inch panels and 48-inch panels shipped with UHD.

Although panel suppliers are very aggressive for UHD displays, there are obstacles to market growth of insufficient content, inefficient production, high price and insufficient capacity, that panel and set makers must solve to realize the full potential of UHD products.

This report presents an in-depth analysis of large LCD panel shipments, size, resolution, backplane technology and panel makers. It also provides a market outlook of panel shipments by unit and area, by value, and by size, with a market analysis of the outlook for Average Selling Price and Unit Area Price. Each application receives its own in-depth analysis based on its particular market issues and outlook.



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