Semiconductor Companies: You Need Digital Marketing, Now

Photo Credit: http://insights-on-business.comIn 2012, the top ten semiconductor companies locked up 51% of the business, with Intel leading that pack – with nearly 16% market share followed by Samsung with 10%. It was, of course a mixed bag of economic results – with different companies taking different strategies, some succeeding and some failing. Only 3 players showed growth.

Yet, when we look forward instead of back, we find that an industry that stands to equip not only the rest of the world with cellphones, tablets and even a few laptops. More importantly, there are smarter washers, dryers, thermostats, door locks, haptic shoes and countless other expected wearables that extend beyond watches. Solar and wind energy?  Medical applications? The Internet of Things (IoT) offers semiconductor companies an unprecedented opportunity for automated, intelligent interactions. And while the traditional electronics markets will continue to drive the lion’s share of the business, then next ten semiconductor companies whose market share ranges from 1 to 2% will be looking to step up their game. They will start to find those new entrants who will deliver smarter water pumps and filtration, smarter tennis racquets and lighting systems. Read More