By Karen Lightman, MEMS & Sensors Industry Group | SEMI

As in life, knowing everything in MEMS and sensors is impossible. Often the best we can do is to “know the unknowns” because articulating what we do not yet understand allows us to seek answers so that we can stay competitive.

MEMS and sensors supply chain members need to know what is “state of the art” in terms of technology, what the competition is doing, and how to identify the best partners in order to increase revenue more quickly. Bridging alliances across the supply chain is truly the only way you’ll get from here to there.

These concepts are integral to MEMS & Sensors Industry Group‘s upcoming conference, MEMS & Sensors Technical Congress (MSTC), Working Together to Solve Technical Challenges and Increase Value across the MEMS and Sensors Supply Chain (May 10-11 at Stanford, Calif.). What will you experience at MSTC? You will get to rub elbows with top technologists from both inside and adjacent to the MEMS and sensors industry as they share their expertise on how to address the most common technical challenges to growth. This year Stanford University’s SystemX is hosting MSTC and they will offer a guided tour of their two nanofabs (one of which recently opened, so this is a special treat).

For this year’s MSTC, we’ve lined up some impressive keynote speakers.

Chris Ré, assistant professor, Department of Computer Science, Stanford University, will present “Snorkel: Ameliorating the Labeling Bottleneck in Machine Learning.” With machine learning an indispensable part of voice-recognition, image search, natural language processing and other applications, Chris will explore new techniques for circumventing the most common bottleneck in machine learning — creating training sets. I think everyone will welcome the opportunity to learn how to snorkel our way through a smarter planet.

Scott Borg, director and chief economist of U.S. Cyber Consequences Unit will present “Understanding Sensor and MEMS Security from an Economic Standpoint.” Scott’s keynote will address the value and opportunity cost of MEMS and sensors devices with respect to cyber attacks, focusing on the value as opposed to the cost. His premise is that “approaches that are purely technical are especially likely to waste resources.” Intriguing, no?

MSTC 2017 will also include breakout sessions that will give attendees an opportunity to roll up their sleeves and tackle some of the most challenging technical issues still affecting both the front-end, middle and back-end of manufacturing. These “known unknown” topics include:

1. Technology Transfer for Dummies: How to Get to a Stable High-yielding Process – chaired by Mary Ann Maher, Ph.D., president and founder, softMEMS
2. Back-end Challenges of MEMS and Sensors (Packaging, Testing, & Reliability) – chaired by Mike Mignardi, manager, technology development, Texas Instruments
3. Integration Opportunities (Technological & Business Considerations) – chaired by Peter Himes, general manager, SITRI Innovations and SITRI Ventures
4. Emerging MEMS, Sensors, and Systems Incorporating Them – led by Nicole Kerness, vice president, Sensor Design and Technology, Kionix
5. Piezoelectric and other Emerging Materials for MEMS and Sensor Applications – chaired by Dave Horsley, PhD., Chirp Microsystems

MSTC 2017 has also compiled an impressive lineup of speakers who will address issues such as sensor integration and its benefits (STMicroelectronics Senior Manager, MEMS Product Marketing Jay Esfandyari,). Coventor Vice President of Engineering Stephen Breit, will discuss enabling “easy customization” of MEMS sensors for integrated, high-value solutions. Silicon Microgravity Executive Chairman Paul Vickery will describe new technology that allows us to measure Earth’s gravitational field to an astounding resolution of 1 ppb. Plasma-Therm Business Development Manager Yanick Pilloux will offer insights into the emerging process of plasma dicing technology.

One of my biggest pet peeves is the lack of ingenuity in new power sources, so I am especially looking forward to hearing Excelitas Technologies Applications Engineer Prometeusz Jasinski, Applications Engineer present on a lens-less “SMD thermopile solution for dealing with people motion-detection in battery operated devices.” I’m also a big believer in robotics (because I really need a robotic maid!) and am excited that Tohoku University Professor Shuji Tanaka will share the latest in smart MEMS and sensors for robotic applications. We’ll also include two more presentations on what I like to call “new science”: microspectrometry for new materials analysis by Si-Ware Systems Executive Vice President, W/W Marketing &Business Development Scott Smyser, as well as development of a high-performance micromirror array using the MEMS ecosystem by AMFitzgerald Associate Caroline White.

At MSTC, attendees can further navigate the “known unknowns” by tuning into a panel experts who will discuss how academic research innovations and industrial technological advancements will not only drive current trends but will also dictate the longer term market landscape for systems incorporating MEMS and sensor devices. Our experts include moderator Allyson Hartzell, managing engineer, Veryst Engineering, and panelists: Sanjay Bhandari, Ph.D., CTO and senior vice president, mCube Inc.; Uma Krishnamoorthy, Bosch; and Professors Debbie Senesky and Jon Fan, both of Stanford University.

In this exciting yet challenging era of MEMS and sensors-based applications, MEMS & Sensors Technical Congress (MSTC) offers a technically focused forum on staying ahead of those unknowns. For more information, visit: http://www.semi.org/en/node/116216.

By Karen Lightman, Executive Director, MEMS & Sensors Industry Group

I’m feeling sentimental as I prepare with the MEMS & Sensors Industry Group (MSIG) team for our annual MEMS & Sensors Executive Congress. Maybe it’s because this will be the last Executive Congress before MSIG becomes a strategic association partner of SEMI (here’s the announcement in case you missed it). I remember the first time we hosted the Congress in Pittsburgh. We combined it with our technical conference, then called “METRIC”, for a three-day extravaganza of MEMS. I’ll never forget the looks on everyone’s faces when a speaker (from DARPA) talked about the battlefield of the future and many in the audience were shocked by a description of the use of drones and wearable devices to monitor soldier health. Now both of these technologies are commonplace.

Maybe I’m reminiscing because this year we’re going back to one of my favorite places to host the event, at the JW Marriott Camelback in Scottsdale, AZ. The first time we hosted there was in in 2006 and I fondly remember the closing reception at Mummy Mountain for the biggest rack of ribs I’d ever seen on a single plate (with a side of ½ a chicken).

Whatever the reason, I know that I look forward to the Executive Congress every year because it gives me an opportunity to connect with leaders in and around the MEMS and sensors industry. I remember at the Congress in 2007 just after the iPhone was released and Philippe Kahn of Fullpower said the iPhone was an “elegant brick” – he later went on to invent the first camera in a mobile phone that revolutionized its adoption and helped change the way we use our mobile devices. We had no idea back then what was going to happen with the use of MEMS and sensors in the iPhone. It’s thrilling to think we had one of the first glimpses of it.

I remember when Jérémie Bouchaud presented a teardown of the Apple iPhone in 2012 – with a big reveal of who was (and wasn’t) inside. I remember being so excited to be among the first to know. That is often the case with the Executive Congress, we’ll hear from a speaker and then years later, it will be on the front page of the NYTimes or become as commonplace as a wearable on my wrist or a drone in the sky.

That’s why I’m excited that at this year’s Executive Congress we’ll have several speakers talking about the next revolution of MEMS microphones (Paul Beckman, DSP Concepts), RF MEMS (Dan Hyman of XCOM Wireless) and hear from our opening keynote on how this all will work in the Internet of Things (IoT),(Cameron Coursey, AT&T VP of Product Development for IoT Solution). Coursey’s keynote will focus on the Future of Sensors and MEMS in the IoT and will talk about “new licensed low-power wide-area cellular technologies, standard radio module configurations, embedded SIMs, virtualized networks, light-weight protocols for device management, cloud-based data storage with simple tools to manipulate data, and multi-layered security solutions that wrap data in a protective shell. Some use cases include asset monitoring, wearables, connected cars, and smart cities.” Coursey will bring these issues to light from a carrier’s perspective and share his suggestions of what the MEMS and sensors industry needs to do to prepare for this exciting future.

Our other keynote is Phillip Rayer, General Manager, Local Motors. Rayer’s keynote is entitled The 3D-Printed Autonomous Car: How Sensor Technology, Micro Manufacturing and Open Innovation is the Future of the Self-Driving Vehicle. When I read his abstract I feel as though I am being transported to Willy Wonka’s factory – it’s so fantastical – but this time, it’s really true (and not fantasy). Imagine a world where autonomous vehicles are 3D printed on demand, enabling a smart planet with no emissions, improved efficiency and improved safety. I am also hoping that Rayer will bring along a vehicle for us to ogle (and maybe test drive…??).

For those of you who’ve been to the Executive Congress before, you know we like to always mix things up a bit, to keep it fresh and keep it on the cutting edge of technology and innovation. Don’t worry – we’ve still kept the Technology Showcase (and it’s going to be amazing, yet again). But this year there is so much content that we’ve created two tracks of content on the first day to appeal to our audience’s appetite for MEMS and sensors “on the cusp of commercialization” (12-18 months to market) as well as those that are further out on the path to commercialization and have the potential for trillions of MEMS and sensors. For the latter, I am talking about TSensors^®, the initiative launched by Janusz Bryzek. TSensors is a sensor-based initiative to focus on a future world with food, medical care, clean energy and a clean environment for all. As Bryzek likes to say “the world’s biggest problems represent the world’s biggest opportunities.” The track at the Congress will feature speakers who will discuss future technology solutions and you can learn more by reading the TSensors Vision Background document that lays out the TSensors Initiative and the path to a Trillion Sensors.

So yes, I am reminiscing and fondly remembering some of my favorite moments from the Executive Congress’ of years past while I look forward to this year (November 9-11). Have you registered yet? It’s not too late to join us and be a part of the best networking event in the MEMS and sensors industry. I’ll see you there!

By Karen Lightman, Executive Director, MEMS Industry Group

Back in 2001 when I was a young mother with a baby in diapers, I dreamed of a MEMS-enabled gizmo (perhaps on her diaper?) that would remotely indicate if my daughter was sleeping. She was (and still is) a restless sleeper, and I had many nights where I tip-toed into her room to ensure that she was breathing and yes, indeed, still alive in her crib, only to then accidentally wake her up. Sigh… This was way before WiFi, Bluetooth and MEMS sensors at a price point that would legitimize such a gadget. But I was a sleep-deprived mother who yearned for some peace of mind that my baby was safe and comfortable, so that I could get some rest, too.

Now, 14 years later, there is an even better device for young parents that I couldn’t have imagined – MonBaby Breathing and Rollover Monitor. I’m honored that MonBaby will be participating in the annual crowd-pleasing favorite, MEMS & Sensors Technology Showcase at the 11th annual MEMS Executive Congress US 2015, on November 4. According to the company, with MonBaby, anxious parents can sleep more soundly with the award-winning baby monitor that snaps like a button onto any article of a child’s clothing. MonBaby gives new parents peace of mind and helps them to sleep better knowing that they will receive an audible alarm on their smartphone if the baby rolls onto his or her stomach during sleep or stops breathing. Now the question is, can they make something similar for my teenage daughter who is a now a freshman in high school?

I am looking forward to meeting the inventors of MonBaby, as well as the other four contestants in MEMS & Sensors Technology Showcase, including the uber-cool Bosch eBike Systems. Robert Bosch GmbH promises that with their new eBike, peddling up that big hill may soon get a lot easier, because they are now working with various cycling brands to create electric pedal-assist bikes sold at independent bicycle shops throughout North America. Bosch eBike Systems boosts a cyclist’s human power with electric power at speeds up to 20 mph. The core components that give Bosch eBike Systems cyclists that “tailwind” feeling are a Bosch microprocessor and three sensors that measure a bicyclist’s torque, cadence and wheel speed 1,000 times per second. I can’t wait to try it out for a spin in Napa. (BTW, that is where MEMS Executive Congress is being held!)

Another cool contestant is the Voltafield Magnetic Sensor, which promises to be the new key component for e-compass and motion sensing in wearables. The makers of Voltafield’s ultra-low power miniature magnetic sensor are hoping that their chip’s Anisotropic Magneto-Resistive (AMR) sensor technology — which reduces by 10x the power consumption of a traditional Hall magnetic sensor — is the clear answer. Voltafield integrates 3-axis magnetic sensors and signal conditioning circuits on monolithic silicon together with Wafer Level Chip Scale Package (WLCSP) to form a software programmable 1.1mm x 1.1mm device. Clearly, they hope to revolutionize the wearable world – and honestly, the potential goes way beyond wearables: Everything needs to consume less power these days!

I am also really intrigued by Horse Sense Shoes – which reminds me of a Dr. Doolittle creation enabled by MEMS. Horse Sense Shoes has developed an equestrian wearable that is making understanding horse health possible. They feature non-invasive, Freescale Semiconductor MEMS multi-sensor devices, which are typically accelerometers and pressure sensors that can measure weight variations and motion patterns as informational indicators on the status and health of the horse. Residing under the horse’s hooves, these MEMS sensors can detect joint problems, laminitis or lameness early enough for effective treatment, potentially saving a horse’s life. Again, this has huge implications for all large (and small) animals. Doesn’t the US spend $60B on pet products each year? I am sure there are tons of folks who would spend the money on a wearable for Fido, too.

And last but not least, is Cambridge CMOS Sensors Gas Sensor (the CCS811), which offers a breath of fresh air in a tiny ultra-low power device. This metal oxide gas sensor co-packaged with a micro controller unit delivers a self-contained solution for assessing air quality in indoor environments. Whether embedded in a smartphone or integrated into a standalone device, CCS811 generates alerts to provide intuitive ways to evaluate air quality, opening up new application areas for improved health and wellbeing such as ambient air quality monitoring and breathe analysis in smartphones, tablets, wearables and Internet of Things (IoT) devices. This minute device has massive potential for enabling myriad applications that will have a positive impact on our world.

So I hope you’ll join me soon in Napa, CA. for MEMS Executive Congress US November 4-6 to check out these contestants in the Tech Showcase. Only one will be crowned a winner. Whom would you pick?
Check out our website for more information: http://us2015.memscongress.com/mems-sensors-technology-showcase/

By Karen Lightman, Executive Director, MEMS Industry Group

My favorite kind of business travel is when I can combine it with either a visit with friends/family or a site visit to a MEMS Industry Group (MIG) member company. This month, before I headed to Copenhagen to host MEMS Executive Congress Europe 2015, I had the pleasure of doing both. In the immortal words of the Beatles, I went to Hamburg because I had a gig.

I arrived in Hamburg Germany and took the 40 minute drive north to Itzehoe to visit with Fraunhofer ISIT (Ralf Dudde, Wolfgang Benecke) and XFAB MEMS Foundry (Peter Merz) – both companies are snuggled amongst the beautiful countryside of northern Germany in an industrial park co-located with other high tech companies including MIG members Plan Optik and Maxim Integrated.

We spent much of our time discussing the relationship between Fraunhofer ISIT and XFAB MEMS Foundry and it soon became quite clear to me that it’s symbiotic. The two organizations complement each other in very productive ways. Fraunhofer ISIT focuses on power electronics and energy storage as well as MEMS and NEMS (which is the biggest part of ISIT). Fraunhofer ISIT is also obviously working closely with XFAB and provides parts of their advanced R&D activities – in that more space of the cleanroom is dedicated to R&D than production at the Itzehoe location. Fraunhofer ISIT also has a development partnership with Sensor Dynamics (recently acquired by Maxim) working on micro-speakers, as well as printed electronics. Later in the day I also saw a cool demo by Frauhnofer ISIT of MOEMS – gesture recognition micromirrors. I was really impressed and can safely state that these guys are on the cutting edge of “new MEMS.”

Besides being wowed by the research from Fraunhofer ISIT I also had a chance to catch up with Peter on the amazing hockey-stick growth that XFAB has had with MEMS. In 2013-14 their MEMS growth was a whopping 44%. For them automotive has contributed to this growth and they expect medical health care to grow in the future. Looking forward to the future they see energy harvesting as a growth area. We also spoke of XFAB’s open platform technology examples where sometimes MEMS is integrated with CMOS “when it makes sense.”

You may recall that XFAB made an announcement in 2012 that they were going to make a $50M investment in MEMS. We all know (at least when we are honest with ourselves) that MEMS is not for the faint at heart and can sometimes be tricky, slow, and is often very iterative.

The collaborative model that XFAB is utilizing with its partners like Fraunhofer ISIT is clearly working and is a good role model for the industry. Co-creation and collaboration were themes that I heard time and time again at MEMS Executive Congress Europe 2015 in Copenhagen and the entire focus of MIG’s MEMS Technical Congress in Boston May 6-7. I encourage you to roadtrip with me next to Boston and learn more about the other great models for growth through co-creation and utilizing the MEMS and sensors supply chain.

By Karen Lightman, Executive Director, MEMS Industry Group

Several years ago, I coined the phrase “MEMS frickin’ everywhere.” I shared my vision for MEMS enabling a smarter and better world. This was before the term Internet of Things (IoT) had taken hold. My catchphrase got me into a bit of trouble with those offended by my use of a modified expletive as well as skeptics of the potential of MEMS.

Today that vision of MEMS everywhere seems passé and so obvious. That’s because the outlook for MEMS and sensors has never looked brighter – this was incredibly apparent to me at the 2015 International CES.

At this year’s CES, in addition to hosting the Sensors Marketplace on the show floor and hosting a booth with several of our member companies, MEMS Industry Group (MIG) hosted its third annual conference at CES. In 2013 we were invited by CEA to host a 1.5 hour conference; in 2014 it doubled to three hours and this year we filled an entire day of content plus a cocktail party. Some might say that MIG is growing as fast as the MEMS and sensors industry it represents!

2015 has already been heralded as the year of the wearable device and MIG chose wearables and the MEMS/sensors supply chain as the theme for our conference. We packed an impressive lineup of featured speakers and panelists. There have been several stories already posted by the press on the conference track as well as our exhibit so I won’t retell the already told. Instead I’d like to share with you my favorite quotes, moments and impressions from the entire show.

What’s my number one? Something that I’ve known for a while but now really believe is the HOLY GRAIL to both the future success of wearables and IoT/Everything: POWER.  Power reduction and management through sensor fusion, power generation through energy harvesting as well as basic battery longevity. It became very clear from conversations at the MIG conference as well as in talking with folks on the show floor that the issue of power is the biggest challenge and opportunity facing us now.

MIG’s recently announced Accelerated Innovation Community (AIC), an open source algorithm library for sensor fusion, is a good first step. AIC can help address the issue of sensor fusion to enable more powerful and power-efficient wearables and IoT/E. It has become clear that as an industry we’ve got to do more to address the issue of sensor fusion as well as power reduction, management and creation.  In order to be successful we need more folks onboard to participate in AIC as well as spread the word to end-users and integrators. Won’t you join our merry band of sensor fusion evangelists?

Favorite quote? It comes from David He, Chief Scientific Officer, Quanttus, when he described his company’s goal to find the “unkiller app” by enabling clinically accurate, contextual and continuous data that can empower people to truly take control of their health and yes, save lives. At our conference, David unveiled Quanttus’ never-seen-before health analytics that mapped the blood pressure of 200 people, which gave the audience a glimpse of the future described by Dr. Eric Topol in his book The Creative Destruction of Medicine. As someone who has been at the mercy of out-of-touch doctors who controlled my cancer treatment/healthcare, I welcome the day when I have a wearable device enabled by MEMS and sensors along with data analytics that gives me smart, useful and actionable data to help me guide and manage my own healthcare, thank you very much.

Lastly, being at CES this year reiterated my love and affection for MIG members. From the members who have been with MIG since its foundation in 2001 like Intel to our newest member, Virtuix (whose President joined MIG only minutes after speaking at MIG’s CES conference), MIG members totally rock. It was a pleasure and a delight to be in their company for one week, even at the world’s most insane tradeshow (because it’s in Vegas, after all).

MIG is a growing industry association in a growing industry. I’m confident that together, we can create a world that has MEMS and sensors frickin’ everywhere, but only if we continue to address the remaining challenges to commercialization. Won’t you join us?

By Karen Lightman, Executive Director,  MEMS Industry Group

Packaging means a lot of different things to a lot of different people. Webster’s dictionary defines package as a “group or a number of things, boxed and offered as a unit.”

For my school-age daughters, packaging means figuring out how to maximize the components of their lunch into these bento-box-like containers I bought at Target in hopes that it would simplify their packaging and assembling process (at low cost and decent performance, mind you). Two months into the school year the packaging appears to be weathering extreme temperatures (cold fridge to hot dishwasher), drop-tests (I am sure you need no explanation here) and what I can only describe as a “cram test” (how many Oreos can you fit inside without the box breaking or my parents noticing).

But if you are in the microelectronics/MEMS industry, when you hear the word packaging your mind goes to the various MEMS packages that can contain a multitude of electrical and mechanical components that are inter-connected to the outside world for devices such as MEMS microphones, airbag accelerometers, gyros, RF MEMS and the list just goes on and on.

I had the pleasure to learn more about the challenges and opportunities affecting MEMS packaging at a recent International Microelectronics Assembly and Packaging Society (IMAPS) workshop held in my hometown of Pittsburgh and at my alma mater, Carnegie Mellon University (CMU). Presenters included our host, Gary Fedder, CMU’s Director of the Institute for Complex Engineered Systems (ICES); Maarten de Boer, CMU Associate Professor, Mechanical Engineering; Brett Diamond, MEMS Development Manager, Akustica; Erdinc Tatar, CMU Graduate Student; and yours truly.

To say that my presentation was different from the others is a gross understatement – I talked about the potential for MEMS and sensors in the expanding world of Internet of Things (IoT) as well as an overview of MEMS/sensors standardization and the proactive role that MEMS Industry Group (MIG) and my partners/members/colleagues are playing in addressing the remaining challenges to commercialization. You can access my presentation on the MIG resource library webpage (no password required).

As the others’ presentations are not posted (at least to my knowledge) I figure I’d give you a quick synopsis of what I learned and heard. Gary basically gave an overview about how amazing and fantastic CMU’s engineering, robotics and computer science departments are and that CMU is now partnering and working with universities and centers around the globe. Literally. They even have two programs going on in China.

Maarten’s presentation on the “Effect of Gas Environment and Materials on Electrical Contact Reliability in Micro- and Nanoswitches” was illuminating as I am somewhat familiar with the work that GE Global Research is doing on RF MEMS switches and am aware of the incredible market potential for this area (I wrote a featured blog on this topic for GE’s “Edison’s Desk” earlier this year). Maarten and his colleagues at CMU are taking this a bit further, by looking into different materials and applications at the nano scale.

Brett’s presentation on “Challenges in the Design, Manufacturing, and Usage of MEMS Microphones” was really impressive as it gave a very in-depth view of the true challenges of packaging a device that by design needs to be open to the environment. No small task and it was equally exciting to hear Brett hint at the future applications and integrations with their MEMS mic’s (I will not repeat them here at the risk of disclosing something I shouldn’t). But let’s just say that the market applications for MEMS microphones are just at the beginning – the potential is really big.

Erdinc’s presentation on “Environmental and Packaging Effects on High-Performance Gyroscopes” revealed why so many engineers love their work in the lab – as they are able to tinker and explore with new materials and processes. It’s another reason why I love my work in MEMS/sensors – because there is still an opportunity for “new science.”

MIG helped sponsor the event by providing snacks (including some great chocolate cookie/pie things that melted in my mouth) for the attendees to enjoy while attending the workshop and to facilitate networking. What I learned at the workshop confirmed what I suspected before – packaging is in the eye of the beholder – and at the end of the day what really matters is that the package is at a cost that is reflective of its application and performance expectations.  Therefore, it’s important to communicate those expectations from both the user and supplier’s perspectives.

Packaging means a lot of different things and if done well it can mean the difference between success and failure. Or in my daughters’ case, deciding on how many Oreos to fit into the package before it fails and Mom finds out.

To access Karen’s IMAPS presentation, click here.

 By Stephen Whalley, Chief Strategy Officer, MEMS Industry Group

It was over 10 years ago that I last visited Shanghai and oh my, how things have changed, most visibly, the skyline.  Looking across the Huangpu River from The Bund back then, I clearly remember the ‘Pearl’ TV tower and a few tall buildings and thought how impressive it looked.  Now, the view is an even more sumptuous feast for the eyes, day or night, and it keeps on growing and evolving.  So too does the connectivity of the buildings and the people that live and work in Shanghai as the Internet of ‘Things’ brings it all together locally and globally.

Shanghai circa 2001

Shanghai 2014

I was in Shanghai to co-host the inaugural MEMS Industry Group (MIG) Conference Shanghai, September 11-12^th, with our local partners, the Shanghai Industrial Technology Research Institute (SITRI) and the Shanghai Institute of Microsystem and Information Technology (SIMIT).  The theme was the Internet of Things and how the MEMS and Sensors supply chain needs to evolve to address the explosive growth in China.

As one of our featured speakers, Jérémie Bouchaud of IHS pointed out, China-based smartphone vendors such as Lenovo, Huawei, ZTE, Xiaomi Technology and Oppo collectively make China the third largest handset manufacturer globally behind Apple and Samsung.  With each handset having a dozen or more MEMS and sensor components, it’s easy to see why China’s government, research organizations, OEMs and investment funds are paying attention to this market.  They also see where it’s going beyond these mobile consumer electronic devices of today.  With the rise of smart cities, buildings, farms, homes, vehicles, wearable devices and more — where clusters of sensors abound — the hockey-stick growth predictions are gathering momentum.

With that background, over 150 attendees from China and 15 other countries came together to hear and discuss what’s needed to meet this opportunity.  New technologies and products, fabs, funding and city infrastructure were all covered throughout the conference.  It was clear that the international MEMS/sensors suppliers do not want to blink and miss the opportunity (as some already have, and to their detriment) and that the local MEMS/sensors community wants to ensure they do all they can to build a self-sustaining supply chain in and around Shanghai.  MEMS Industry Group members can access all the great presentations here.

For the time being, the potential and high stakes for all sides means that the Shanghai skyline will be a familiar sight for locals and visitors to cast their eyes, and ‘inter-nets,’ over.  And just as the skyline has grown dramatically, it appears the MEMS and sensors industry in China is on the rise too.

To view photos of the inaugural event, visit our Flickr page!

By Karen Lightman, Executive Director, MEMS Industry Group

I am finally over the jet lag and able to share my thoughts from MEMS Industry Group (MIG) Conference Japan, MIG’s inaugural conference in Asia that was held on April 24. But first let me quickly express my happiness to have returned to Japan after a three+ year hiatus. (My last visit was before the tsunami/earthquake.) I ate sushi every day, drank sake, partook of a Japanese bath and consumed green tea (in very large quantities). What a great place to visit.

A few months ago I invited you to spend a week with me in Japan, as there were several partner events that dovetailed with our MIG conference, including the NanoMicro Biz ROBOTECH and MEMS Engineer Forum. On April 23 I traveled to Yokohama to give a keynote at NanoMicro Biz’s 20^th annual International Micromachine/Nanotech Symposium.

The conference had been relocated to Yokohama, an impressive “city by the bay” that is only a 30-minute train ride from Tokyo. And while the exhibition site was smaller than previous years, the Symposium was still impressive, and my presentation on “MEMS and Sensor Trends, Paving the Way for the Internet of Things” was well received by a diverse and international audience. I also had the opportunity to represent MIG in our booth and sneak in a few MIG-branded chocolates created for us by the conference organizers (yum) as well as connect with several MIG members and partners in attendance.

Then it was back to Tokyo to kick off MIG Conference Japan with MIG Events and Program Manager Chivonne Hyppolite. Simply put, the conference exceeded expectations in terms of quality/number of attendees as well as content. I am grateful for the guidance and support MIG received from Mr. Susumu Kaminaga of SKG Partners and Mr. Yoshio Sekiguchi of OMRON; without them, there is no way that the conference would have happened let alone be successful.

What excited me the most about MIG Conference Japan was the originality of the content provided by our keynotes and featured speakers. (Here is the agenda.) The focus of the conference was on navigating the challenges of the global MEMS supply chain. Several of the speakers gave their no-holds-barred view of these challenges, including the keynote from Sony Communications, Takeshi Ito, Chief Technology Officer, Head of Technology, Sony Mobile Communications. Mr. Ito’s shared his thoughts on the future of MEMS and sensors (and in particular, alternative uses for acoustic MEMS), which I found very interesting, and I truly appreciated his end-user/OEM perspective.  I also thoroughly enjoyed the presentation by Leopold Beer, regional president Asia Pacific, BOSCH Sensortec, who explored the criticality of balancing higher integration and rapid product cycles with the need to support multiple applications.

Honestly all the presentations at MIG Conference Japan were impressive, and I am not going to do a play-by-play here for you. (Sorry folks.) But what I will do is urge you to consider attending our next big event in Asia: MIG Conference Shanghai, which will be held September 11-12, 2014 in Shanghai in in partnership with Shanghai Institute of Microsystem and Information Technology (SIMIT) and Shanghai Industrial µTechnology Research Institute (SITRI).

Our Shanghai event will be more focused on the theme of the Internet of Things/Services/Everything as well as the challenges of a global MEMS supply chain. Please join me there to further explore the future of MEMS and sensors. For more information, you can visit our website.

By Karen Lightman, MEMS Industry Group

MEMS – enter with care. I think that will be my tagline for MEMS Industry Group‘s third annual MEMS Executive Congress Europe 2014 recently held in Munich, Germany. The official theme of the conference was the “MEMS-Enabled Life,” and the keynotes and panelists did talk about how MEMS is currently and will continue to improve our quality of life. However, what struck me the most about this conference was how every panelist shared not only the “everything’s-coming-up-MEMS” perspective but also some real honest discussion about the remaining challenges of getting MEMS devices to market on-time, and at (or below) cost.

This was especially apparent on the consumer products panel – which makes sense.  Because nowhere else is the MEMS industry more competitive than in the consumer market. JC Eloy of Yole Développement characterized it best: “The MEMS consumer market is booming, but….” The “but” factor here is that it’s such a tough business that very few startups can enter the MEMS consumer market, the only exception being InvenSense. I’ve often said that MEMS is not for the faint at heart, but these days it really looks to be cutthroat in the consumer business as Bosch and ST duke it out for the #1 spot. My favorite quote from the Congress was a sign of that competitiveness – so coyly stated by Teemu Rämö of Nokia when he introduced himself on the panel: “Nokia, the phone you had before you switched to your iPhone or Samsung.” Yes, remember Nokia. Now the Lumia is best known for its (MEMS-enabled) camera, but alas, not for its mobile phone capabilities.

The perspective on the challenges and opportunities in this competitive field of MEMS was also well detailed by our morning keynote, Rudi De Winter, CEO of X-FAB Group, who spoke of the innovation and diversification of MEMS and how it compares to semiconductor and CMOS manufacturing. De Winter described the challenges this way: “In MEMS there are no elementary building blocks…the physical implementation is very different from CMOS and there is a huge potential for optimization (process, design architecture).” Clearly a leader like X-FAB that is expanding its MEMS capabilities sees the opportunity but is going in with open eyes and an appreciation of the challenges that lie ahead.

The automotive panel, ably moderated by Freescale’s Marc Osajda, also reflected on the challenges in the ever-changing world of automotive. The panelists gave a great overview of the changing landscape. As BRIC (Brazil, Russia, India and China) countries are increasing their demand for cars, they are not necessarily increasing their demand for MEMS-/sensor-laden cars. In fact, Richard Dixon of IHS shared the statistic that only 8% of cars sold in BRIC countries have MEMS/sensors while the average American car has closer to 18. This market diversification is simultaneously creating both real opportunity andbig challenges. But as stated by Christoph Wagner of Analog Devices, “MEMS will always be an innovator in automotive.”

The MEMS in healthcare panelists also discussed the opportunities for MEMS – explaining that the biggest chance for a “killer app” in MEMS is in the health/wellness space. The panelists couldn’t help themselves by discussing the barriers to that killer-app-happy-place, with the biggest one being regulation (no surprise here). But they expressed overall optimism when describing a future where you “bring your own device” to maintain wellness and health, and I look forward to experiencing that world as I envision it — with fewer wait times at the doctor’s office. (A girl can dream, can’t she?)

My highlight of MEMS Congress Europe was definitely hearing the keynote from Klaus Meder, president of Automotive Electronics, Robert Bosch GmbH: “MEMS and our Connected World.” With his enviable-looking presentation slides (like seriously, who does his graphics? I want his/her contact info!), Meder painted an exciting world enabled by MEMS/sensors and truly smart Internet of Things and Services (IoTS). “Internet of things is about sensors everywhere, networks everywhere, analyze everything,” stated Meder. YES! I want that world because that world doesn’t intimidate me or frighten me with its regulations and privacy concerns. I can’t wait for that beautifully intelligent MEMS/sensors-everywhere world. Can you?

By Karen Lightman, executive director, MEMS Industry Group

Munich, Germany is one of my favorite cities in the world. If you agree or if you’ve never been there, I have the perfect opportunity for you to join me:  MEMS Industry Group‘s (MIG’s) MEMS Executive Congress Europe 2014 will be held at the beautiful Sofitel Hotel Bayerpost on March 10-11. The theme of our third European Congress is the “MEMS-enabled life,” and I don’t think there’s a more perfect city to exemplify an enhanced quality of life than Munich.

Congress attendees will get a rare inside look at the business of MEMS as they hear first-hand from (and interact with) keynote speakers, featured presenters and panelists. Plus we’ll have lots of time for networking, including an opening reception on March 10 and a fabulous dinner at the Augustiner Braustuben Biergarten on the night of March 11.

Our morning keynote speaker, Rudi De Winter, CEO of X-FAB Group, will share his thoughts on the commercial, technical, manufacturability, market and investment risks in developing MEMS business, detailing how to overcome them to reap rewards. Mr. De Winter will also provide examples of MEMS and 3D heterogeneous integration by sharing the investment story in two startups:  MicroGen Systems (energy harvesting) and X-Celeprint (mass micro-transfer printing technology). As a big fan of Rob Andosca and MicroGen, I am really looking forward to hearing Mr. De Winter’s perspective on energy harvesting and in particular, MicroGen.

Our afternoon keynote speaker, Klaus Meder, president of Automotive Electronics at Robert Bosch, will explore “MEMS in Our Connected World.” I am especially excited to hear Mr. Meder’s speech as he gave the keynote at our MEMS session at 2013 International CES, and he revealed some of Bosch’s plans to revolutionize the way we connect to our world. This is when the concept of the “Internet of Things (IoT) comes home, literally. With IoT-enabled home appliances, my Bosch dishwasher could talk to my clothes washer so they don’t take all my hot water before my teenager takes a shower. (God forbid she doesn’t have enough water!).  And I love the idea of an IoT-enabled car talking to other cars to warn them of icy roads ahead (which would really come in handy here in Pittsburgh where all our side streets are covered in two inches of ice). I look forward to that world, where my life will be enhanced in very simple ways, thanks to MEMS.

While many of us might be swept away by the amazing consumer-focused products that MEMS makes possible, there is a big world beyond consumer, in which industrial applications t will truly revolutionize we manage critical business functions. We have brought in a respected industry luminary, Dr. Jörk Habenstreit, managing director for Research & Development Technology Software, Testo, to share his perspectives on the role of MEMS and sensors in some of these industrial applications. From food processing, transport and storage to clean room integrity, building thermography, and gas leak detection, MEMS-based test and measurement instrumentation from companies like Testo are improving business operations in a variety of ways.

With the focus of the entire European Congress is on the business of MEMS, we’ll also include panel discussions to drill down into specific market areas, including consumer, health/wellness and automotive. We’ve worked extra hard this year to make sure we hear from a wide array of opinions and perspectives so you’ll see some folks from research sitting alongside industry veterans, giving us their thoughts on the future market potential for MEMS-enabling products. I think it’s important to get a diversity of opinions on panels and I am confident this year’s European Congress will not disappoint. You can check out the agenda for the full list of speakers and the descriptions of the panels.

MEMS Executive Congress Europe checks all the boxes: great content and speakers, networking time with MEMS industry execs and OEM users, and an unbeatable location in Munich. Hope you’ll join me there!