Tackling 2000 and Beyond

Amy Knutson-Strack

Editor

During the past few months, there has been a spirit of regeneration throughout the world, as many eagerly anticipated the calendar year rolling over to 2000. Regardless of which stance you took regarding the true start of the third millennium, the result of last New Year`s still tends to be the same: From individuals to entire companies, everyone is talking about doing something new. Many tackled weighty resolutions this year like none other, while others just analyzed how to better accomplish their goals.

In many ways, the team at Advanced Packaging magazine is no different. We are continuing to strive to do new things with the magazine, in addition to enhancing and supporting the areas that are already quite strong. We are seriously looking at how we want to advance this magazine, both short and long term.

My signing on to Advanced Packaging magazine goes along this vein. As the new chief editor of the magazine, I`d like to open the doors to give you an insider`s view of what is happening at AP. We are, in fact, a magazine constantly on the move, expanding our coverage in the packaging industry with the goal to exceed the needs and expectations set by you, our readers. Thankfully it didn`t just take a calendar change to inspire this analysis – in a way, it`s what we do on a daily basis to ensure that you receive the best information in the industry. Our primary mission is to help everyone in this fascinating business advance in their careers and push the industry forward. We hope that by doing this, we help you achieve your goals.

As for me, I carry a dedication that draws from leading other successful technical magazines in research and development fields: that the information presented in Advanced Packaging is useful, up-to-date (or even ahead of its time!) and, most important, accurate. AP`s former editor, Greg Reed, is now serving in an advisory capacity as editor-at-large for Advanced Packaging – we are thrilled to be able to still benefit from his counsel and tap into his industry insights. Carl Wesselmann continues to wow us with his technical expertise, and our ace assistant editor, Kathleen Peterson, is ready at the helm to tackle a myriad of assignments. I am also looking forward to working with our new group publisher, Becky McAdams, who is known for her leadership of several successful magazines, including Solid State Technology magazine, and the rest of the talented PennWell team.

As we progress through 2000, you will continue to see changes in the magazine – some will be subtle while others will be possibly experimental and new. Of course, I welcome an exchange of ideas from our readers. I`m certainly interested to know more about the industry and what makes it tick – and what information you would like to see more of (or perhaps even less of). Specifically, what do you need to know more about to succeed in your career? Please feel free to drop me a fax, write a letter or zap me an e-mail message; I`d love to hear from you – concerns, contributions, critiques and all.

Until next month,

Amy Knutson-Strack

[email protected]

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