Becoming the industry resource

Michael Levens, Chief Editor

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CleanRooms is faced with a Herculean task. We're poised to create the ultimate hub of contamination control information, delivering insights into trends, new technologies and emerging markets in the pages of CleanRooms magazine and cleanrooms.com, as well as offering conferences and trade shows that link industry players in the US and around the world.

While CleanRooms has done an excellent job as the market's top informational “clearinghouse,” the contamination control industry overall has been missing a vital link—pure market research.

We've taken an important step to fill this void by commissioning Frost & Sullivan, a 40-year research veteran, to conduct “The US Market for Cleanroom Products,” the first comprehensive market research project of its kind (see “Cleanroom market study underway,” May, page 1). We've introduced the first piece of this report, cleanroom apparel, on page 1.

The goal is to simply offer the industry a snapshot of itself, a view the market has never had. In turn, market players can identify new growth opportunities and target product into the segments that actually need it.

The report will examine various product segments and provide revenue forecasts through 2006, market drivers and restraints, market trends, competitive analysis and strategic recommendation. It's scheduled to be complete by the beginning of October, just in time for CleanRooms West in Portland, OR (Oct. 2-4).

We'll be sampling fresh pieces of the report as they arrive in our offices.

The report is a critical addition to our list of offerings; but more importantly, it acts as a springboard to more specific market studies that can penetrate global and emerging market issues on both sides of the coin—end-user/vendor. To add this high level of research to our expanding coverage inside CleanRooms brings us one step closer to our goal of creating the ultimate contamination control industry resource.

When you get a moment, drop me a line at [email protected] and I'll let you know how you can obtain a copy.

By the way, please join me in congratulating the CleanRooms' editorial team for their recent editorial awards presented by the American Society of Business Publications Editors (ASBPE). In the “Best Single News Story” category, CleanRooms picked up a Silver in the Northeast competition and a Bronze in the National competition for “Contamination threat prompts FDA to add warning to urokinase shipments,” by Judy Keller, CleanRooms, March 1999, page 1. National awards were presented at the Embassy of Finland in Washington, D.C., on June 21. Give it another read through the archives at cleanrooms.com.

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