Focus Helps Return Genus to Profitability

SEMICON West '00—July 11, 2000—Genus Inc. barely survived the downturn that slammed the semiconductor equipment industry in 1996-98. Revenues plunged by more than half, leading to cumulative losses of $58 million. By the time the company's stock fell to 44 cents in early 1998, “many people had written the company off,” says Bill Elder, who rejoined Genus as CEO shortly after that low point.

By Michael Sciannamea

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