Dallas, Texas–Nov. 21, 2000–A poll conducted in the U.S. for Texas Instruments Inc. (TI) predicts that 40 million people will purchase personal technology items for their loved ones this holiday season. From cellular phones to digital still cameras, Internet audio players and personal digital assistants (PDAs), consumers said they expect to spend approximately $250 each–resulting in $10 billion worth of sales of electronic devices.

“The past year has shown that the tremendous growth of electronic devices such as Internet audio players, digital cameras and PDAs, and consumer demand continues to drive innovative new features,” says Chris Schairbaum, new business manager, emerging markets for TI. “TI DSP and analog chips are the key technologies that not only power this year’s hot gadgets, but are also fueling the development of next-generation products.”