NASHUA, N.H., AND Taipei, TAIWAN – PennWell Publishing and Arco Publishing have recently launched a Chinese/English language edition of Advanced Packaging magazine. Advanced Packaging Asia will be based in Taiwan and will serve the semiconductor packaging market.

This new Chinese/English edition of Advanced Packaging magazine will be published five times each year starting in 2001 for 6,000 managers and engineers in packaging facilities. There will be four editions published in simplified Chinese/English targeting pan-Asia and one edition published in traditional Chinese/ English targeting mainland China. Copies will circulate in Taiwan, the Philippines, Malaysia and China.

“Advanced Packaging Asia is the first specialized packaging magazine to target a readership stemming from the growth of the packaging industry in Asia, which has more than doubled since 1990,” said John Bubello, publisher of Advanced Packaging magazine.

Content in Advanced Packaging Asia will include translated technical articles from the U.S. edition of Advanced Packaging magazine, plus local editorial about developments in Asia produced by editors in Asia.

“Through our partnership with Asian publishers, we're providing the assembly packaging industry with key coverage of mainland China as well as pan-Asia through both Chinese and English-language editions,” said Bubello.