RosettaNet extends global e-business outlook to China’s leading high-tech companies

March 7, 2001–Santa Ana, California–A delegation led by RosettaNet CEO Jennifer Hamilton this week visited Beijing, China, to augment the organization’s ongoing dialogue and activities in the region. RosettaNet, the world’s leading global e-business process standards organization, sponsored the tour to foster the growing relationship between the consortium and China’s leading technology companies and organizations in the information technology (IT), electronic components (EC), and semiconductor manufacturing (SM) industries.

During the brief 2-day visit, RosettaNet executives focused on gathering feedback from representatives of the high-tech industry in an effort to demonstrate their commitment to partnering with China in promoting e-business implementation based on standards.

As a result of the tour, RosettaNet hopes to begin formulating a long-range strategy for introducing, developing, and implementing RosettaNet’s business process standards to help drive the country’s global economic reach.

“The hi-tech industry is a global supply chain under tremendous competitive pressure to reduce costs, improve cycle time, and enhance overall efficiency while continuing to innovate,” says Hamilton. “RosettaNet addresses these critical issues by defining and leading the implementation of B2B processes designed to align the electronic business interfaces between supply chain partners. Over the past few months, we have been focused on understanding how RosettaNet’s global standards can readily impact the dynamic e-business climate in China. We were pleased to have the opportunity to meet with respected business leaders and organizations in order to move forward with a plan to expand our visibility, and ultimately establish formal regional ties that support the business interests of China and the economy at large.”

RosettaNet recently created a global organizational structure that focuses on targeted regional groupings–Americas, Asia, and Europe. The goal of the organization is to further expand the adoption of its common supply chain standards that enable companies in Asia and throughout the world to engage in active B2B trading partner relationships via the Internet. In support of this goal, the RosettaNet consortium is looking to establish a presence in China by leveraging its growing initiative in Asia, including RosettaNet activities in Japan, Korea, Singapore, and Taiwan. As key industry influencers, these regions are dedicated to the collaborative development and implementation of RosettaNet’s B2B supply chain standards.


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