Infineon Technologies acquires naming rights to Sears Point Raceway

June 24, 2002 – Sonoma, CA – Sears Point Raceway, one of North America’s motor sports complexes, has been renamed Infineon Raceway as part of a long-term strategic partnership with Infineon Technologies, Munich, Germany.

The agreement provides a branding and marketing platform for Infineon.

“Proximity to the business centers of the Silicon Valley and the San Francisco Bay Area, combined with first-class motor sports and conference facilities, make the raceway the perfect venue for a technology and communication company like Infineon,” said Julian Hawkins, VP of sales for Infineon Technologies North America Corp. “This is a superb starting point for business development and customer relationship programs to grow our business in North America.”

The naming rights agreement comes at a time when the Sonoma, CA raceway is near completion of a $50 million modernization project that is transforming the facility into one of the country’s premier motor sports and entertainment venues.


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