Feb. 28, 2003 – Chelmsford, MA – Brooks Automation Inc., Chelmsford, MA, which delivers total automation for semiconductor and precision electronics manufacturing, said that its shareholders have approved the change of the company name back to Brooks Automation Inc. from Brooks-PRI Automation, Inc.
The effective date of the name change was Feb. 27.
“We feel that the brand power and simplicity of the Brooks Automation name allows it to be easily distinguished in the marketplace, ” said Robert Therrien, chairman and CEO of Brooks. “The acquisition of PRI Automation was completed in May 2002 and enabled the company to enter new market segments such as factory automation hardware as well as strengthening existing offerings. The name change at that time was intended to maintain continuity with the large base of customers and shareholders of both companies until no longer necessary for brand identification. We have now achieved the desired brand recognition and presence in the market. Because we value the contributions made not only by PRI Automation, but by all of the companies we have acquired, we believe it is appropriate to return to the original name of Brooks Automation.”