August 31, 2004 – Royal Philips Electronics has announced that Samsung Electronics will deploy cellular devices that use Philips near field communication (NFC) chip solutions that will allow users to access content and services in an intuitive way.

According to Phlips, a Samsung mobile phone, for example, equipped with NFC technology could automatically connect with an NFC-enabled PC or TV, simply by holding them next to each other, in order to transfer digital pictures or other data.

“Joining forces with Philips for the further development of NFC-enabled devices is part of Samsung’s commitment to change the way information and services are paid for, distributed, and accessed by all consumers,” said JK Shin, senior VP of the R&D team at Samsung.

“We envision a world of secure universal commerce and connectivity in which consumers can access and pay for physical and digital services anywhere, at any time, using any device,” said Mario Rivas, executive VP, communications businesses, Philips Semiconductors.

Consumers will first see NFC technology appear in their most commonly utilized personal device — the mobile phone, says Philips. With NFC, the mobile phone transitions from running primarily voice applications to becoming a more personalized device that can let you conduct secure payment transactions, gain access to public transportation, building access and store digital rights.