Nintendo DS game machine logs half-million US sales in one week

December 3, 2004 – Nintendo Co. of Japan said Wednesday that sales of its new DS portable game machine reached 500,000 units in the first week of its sales in the US, said Jiji Press Ltd.

Nintendo officials said the DS machine, equipped with two LCDs, is selling better than expected. The company has set a sales target of one million units for this year. The DS was released in the US market Nov. 21 at a price of $150 and is scheduled to be launched in Japan on Thursday at 15,000 yen.

Nintendo also said its older portable game machine, the Game Boy Advance, is still drawing strong demand, with the machine’s sales totaling 800,000 units in the same one-week period.

Despite Nintendo’s leading position in the US market for portable machines, the company is set to face competition from Sony Computer Entertainment Inc.’s new PlayStation Portable machine, which is expected to be launched soon.


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