Jan. 13, 2005 — Global corporations fail to tie investments in nanotechnology development to an explicit strategy or coordinate their efforts across the company, according to a new report. As a result, the report concludes, such investments are at risk of “being wasted,” according to a press release issued by the report’s publisher, Lux Research.
The company advised that companies pursuing uncoordinated nanotech activities could be blindsided by others who are better organized or more fleet of foot. For example, it warned, current flash memory market leaders could see their sales displaced by nano-enabled alternatives, and fabric and home care product leaders could see their revenues eroded by new nano-fabric treatments.
To protect their investments, the report says, market leaders should coordinate their efforts under a nanotechnology strategy.