SURESHIELD wth Ultra-Fresh provides antimicrobial protection to metal coatings

NORTHBROOK, Ill., June 10 /PRNewswire/ — One of the most noteworthy developments in the design, production and marketing of large and small appliances and metal equipment is the integration of metal coatings protected with SURESHIELD to suppress the growth of stain and odor causing bacteria, molds, mildews and fungi.

Responding to today’s ultra-competitive marketplace, manufacturers are finding that the addition of affordable coatings formulated with an effective antimicrobial system has enormous potential for enhancing their brand by equipping their metal products with a distinguishing attribute that commands an increased premium from consumers. In addition to its antimicrobial characteristics, SURESHIELD provides a long lasting fingerprint resistant coating in a virtually unlimited variety of customizable transparent or solid colors.

Horizon Business Group (HBG) has teamed with technology-leader Thomson Research Associates (TRA) to offer the industry’s most comprehensive and affordable range of pre- or post-applied antimicrobial metal coatings under the SURESHIELD with Ultra-Fresh family of products. TRA’s globally recognized Ultra-Fresh antimicrobial technologies utilize environmentally- friendly, low VOC compounds to retard (destructive and unsightly) microbial growth over the useful life of the metal product. Other antimicrobial coating technologies are more expensive and offer fewer application options, because they rely on silver that sacrifices its effectiveness over time.

SURESHIELD with Ultra-Fresh can be cost-effectively applied to virtually any metal finish to greatly differentiate a company’s end products from the competition, and to make them more appealing to environmentally conscious customers. Potential applications include: kitchen and bath appliances, door hardware, clean rooms, food preparation furniture, food processing equipment, medical and dental equipment; and many other consumer, commercial and industrial products.

How SURESHIELD with Ultra-Fresh works

Ultra-Fresh compounds protect coatings from germination and outgrowth of microorganisms by changing the coating from one that is conducive to microbial replication to one that is non-conducive for replication. Simply put, SURESHIELD with Ultra-Fresh provides a long-term solution for microbial protection and product cleanliness by inhibiting the growth of bacteria, fungi and a range of other microorganisms that can cause odors, staining, deterioration and corrosion.

SURESHIELD can be pre-applied via solvent-based baking enamel to one or both sides of an aluminum, stainless or carbon steel coil. It can also be post-applied via powder or liquid aerosol spray, air spray, airless spray, brush, or roller to any type and size of metal area, including: aluminum, brass, carbon steel, chrome, copper, cast iron and stainless steel.

Along with providing their manufacturer clients with access to the latest antimicrobial technology, the industry’s widest range of products, and dedicated service, Horizon Business Group and Thomson Research Associates

– Maintain rigorous quality control of antimicrobials,
– Offer free technical assistance in selection and use of formulations,
– Assist with clearance of product claims (particularly important in
the US), and
– Provide free trademark and marketing support.

For more information about the latest in cost-effective Antimicrobial protection or to receive a free overview of how SURESHIELD with Ultra-Fresh can deliver a cleaner, more alluring look, as well as providing built-in odor protection by inhibiting microbial growth, call Michael Jacobs, president of Horizon Business Group toll-free at (866) 573-4424 or visit .

Formulated with Ultra-Fresh antimicrobials to help suppress the growth of odor and stain causing microorganisms on the coating. SURESHIELD is not intended as a substitute for good hygiene or to prevent foodborne illness.


Easily post a comment below using your Linkedin, Twitter, Google or Facebook account. Comments won't automatically be posted to your social media accounts unless you select to share.