Fabric – not pocket – protectors: Nano-Tex goes upscale

Aug. 29, 2005 — In a sign that Nano-Tex fabric enhancements are heading upscale, a trio of leading international fashion houses unveiled men’s and women’s apparel enhanced with Nano-Tex fabric treatments.

The houses, Hugo Boss, René Lezard and Paul Stuart, are using Nano-Tex’s Resists Spills fabric treatment for high-end trousers, shirts and outerwear.

Hugo Boss, an 82-year-old brand, integrated the Nano-Tex treatment into its Orange label men’s front-button woven shirts. René Lezard has designed men’s outerwear using a Nano-Tex treatment, including two styles of a three-quarter-length coat. Paul Stuart designed a line of high-end wool trousers with the treatment.

The Nano-Tex Resists Spills treatment is intended to repel liquids while allowing fabric to breathe. The treatment is designed for use on cotton, polyester, wool, silk and rayon.

As Donn Tice, Nano-Tex president and CEO, summed it up in a statement issued this morning, “Technology is the new black in fashion apparel and accessories.”

– David Forman

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