Sports markets could benefit micro, nano

Aug. 24, 2005 — The sporting goods market is turning out to be a favorite entry point for MEMS and nanotech companies, according to a new report from EmTech Research, a division of Small Times Media.

“It’s an ideal way for a startup and its technology to gain visibility in the broader marketplace,” said Marlene Bourne, vice president of research and principal analyst, in a prepared statement. As a result, she said, the impact of MEMS and nanotechnology on sporting goods is likely to be greater than just the impact on companies’ bottom lines.

However, the report says, key to their success will be the ability of MEMS sensors and nanomaterials to provide improved product performance and functionality that meet the needs of a competitive industry at a price sports equipment manufacturers are willing to pay.

The $1,995 report forecasts that revenues of MEMS sensors and nanomaterials for use within sporting goods will increase to just under $100 million by 2009.


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