Freescale Appoints Senior VP of Global Sales

With more than 20 years of semiconductor sales experience under his belt, Bradford hails from ON Semiconductor, having joined three years after its spin-off from Motorola to rebuild its sales and marketing. His efforts helped the company gain market share and return to profitability. Prior to that, Bradford served at Cypress Semiconductor for 11 years, where he served last as VP of European sales and marketing. He launched his semiconductor sales career with Texas Instruments as a technical sales representative.


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