Mar. 19, 2007 — Nano Chemical Systems Holdings, Inc announced its latest entry into the $1 billion automotive appearance chemical category, TiO2, a “nano-enhanced” protectant for a variety of rubber, vinyl, and leather surfaces. TiO2 promises to actually absorb harmful UVA/UVB sun rays whereas, according to the company, competing products only reflect the rays.
Dr. Mathew Zuckerman, President and CEO of Nano Chemical, explained that, “only small quantities of these nano-enhanced particles are required to achieve effective UV protection because these small particles have a much greater surface area than larger particles with the same chemical composition used by our competitors.”
Titanium Dioxide, the active ingredient in TiO2, is the key ingredient found in sunscreen lotions and like sunscreen lotions. TiO2 delivers a sun protector factor of up to SPF 50. The product promises a long-lasting shine while it protects and prevents fading and cracking.
Nano Chemical is formulating a fabric protectant with similar properties, and expects to launch that product shortly.