Flash Advancing in Media Industry

(June 6, 2007) EL SEGUNDO, CA &#151 Flash memory will become a larger factor in the portable media player (PMP) market by 2011, reports analyst firm iSuppli. Flash is expected to grow 25&#215 in this sector from 2006 to 2011, bringing the quantity of flash-equipped PMPs produced to 150.2 million units. In 2007, shipments of PMPs with flash components will reach 54.8 million units. iSuppli predicts NAND packages will replace hard disk drives (HDD) in the majority of advanced media players, based on storage capacity requirements for video as well as audio output.


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