Global industrial/institutional cleaning products to reach $23B by 2010, according to Global Industry Analysts

July 23, 2007 — /PRWEB/ — SAN JOSE, CA — The industrial and institutional cleaning product market has come a long way from its conventional hallmark. The sanitation and janitorial cleaners segment is the fundamental platform, which has provided the industrial and institutional cleaning products market with enduring healthy growth over the last decade and would continue to be the bolstering research workshop for emerging I&I cleaning chemicals. Sanitation and janitorial cleaners are projected to register the fastest CAGR in the global I&I cleaning products market, to reach US$7 billion by 2010, as stated by Global Industry Analysts, Inc. Industrial/technical cleaners and kitchen and catering cleaning agents, the other two major segments, are forecast to reach US$4.4 billion and US$4.3 billion, respectively, by 2010. In terms of end use, the industrial segment is expected to occupy over 20% of the total market by 2010. Consumers are favoring environmentally friendly solutions, which provide the perfect blend of technology and application.

The worldwide I&I cleaning products market is mature (in the Western world) and is very fragmented, with the existence of large number of global and regional players. However, a handful of players have a dominating presence in worldwide market. With rising raw material prices and increased downward pricing pressure from customers, producers are under extreme pressure to optimize their production and operational efficiency. Ongoing consolidation in various end-use markets such as health care, lodging, and food service has reduced the number of end users, resulting in increased customer resistance against price increases, shrinking the profit margin of manufacturers.

Product differentiation has been a winning strategy to gain market recognition and share. Branding and use of specialty surfactants against commodity surfactants have emerged as major tools. Another important norm prevalent in the industry is consumer preference toward companies with international breadth. In effect, major players have expanded their distribution network across the globe to retain their customers.

With increased safety standards and health concerns, predominantly in food and beverage, food service, and health care sectors, disinfectants and sanitizers are positioned to emerge as one of the fastest growing segment in global industrial and institutional cleaning products. Hand cleaners, the third largest category in the sanitation and janitorial market (after hard-floor cleaning chemicals and cleaners/degreasers), are likely to continue to soar with heightened hygiene concerns in food-related and health care industries.

Leading players in the world industrial and institutional cleaning products market include Acuity Specialty Products; Arrow Magnolia International LP; Church & Dwight Co., Inc.; The Clorox Company; Cognis Care Chemicals; CPAC Inc.; The Dow Chemical Company; Ecolab Inc.; Henkel KgaA; JohnsonDiversey Inc.; Katy Industries Inc.; Kimberly-Clark Corporation; Kao Corporation; Lion Corporation; National Chemical Laboratories; Procter & Gamble; Reckitt Benckiser, Plc; Spartan Chemical Co., Inc.; and Stepan Company.

The report titled “Industrial & Institutional Cleaning Products: A Global Strategic Business Report,” published by Global Industry Analysts, Inc., discusses prevailing trends, market forecasts, and activities that affect the industry at the global level. The report also presents similar trends and hard-to-find data and analytics for U.S., Canada, Japan, Europe, Asia Pacific, and rest of world markets.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc. (GIA) is a publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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