Hisense bases new mobile displays on Qualcomm mirasol MEMS

February 14, 2008 — Qingdao Hisense Communication Co. Ltd., has announced the design specifications of the Hisense C108 mobile phone that will become the industry’s first handset with Qualcomm MEMS Technologies’ mirasol display.

The product will begin shipping this year to China and emerging mobile markets. Based on a reflective technology called interferometric modulation (IMOD), mirasol displays harness ambient light and require no backlighting, thereby consuming significantly less power. The reflective mirasol display also automatically scales to the surrounding lighting conditions, allowing users to see their content in almost every environment, even bright sunlight.


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