April 3, 2008 — /SAN DIEGO, CA/ — PURE Bioscience (NASDAQ: PURE) today announces a partnership with privately-held Rockline Industries, Inc. for North American distribution of PURE’s ready-to-use “Powered by SDC” disinfectant product and for the development and North American distribution of wipes products as well as new disinfectant, sanitizer, and preservative products containing PURE’s patented antimicrobial, silver dihydrogen citrate (SDC).
Under the agreement, Rockline Industries will market bottled, ready-to-use “Powered by SDC” disinfectant to retailers under those stores’ private label brands. Rockline Industries will also market the disinfectant under both Rockline Industries’ own private label brand and PURE’s KinderGuardTM brand. Each bottle of SDC-based disinfectant sold by Rockline Industries will feature PURE’s “Powered by SDC” logo. In addition, PURE has granted Rockline Industries the exclusive right to develop and commercialize wet wipes containing SDC for similar markets. Although specific terms were not disclosed, PURE noted that Rockline Industries must meet performance criteria and milestones to maintain exclusivity and contract rights.
Michael L. Krall, president and CEO of PURE Bioscience, states, “Rockline is an industry leader in new products and high-quality manufacturing, and is the leading contract wet wipe manufacturer in the United States. The variety of new products that Rockline can bring to market with SDC as an ingredient is a major market expansion opportunity for PURE. We are proud to be partnering with such a well-established company, and we are confident that Rockline will successfully increase acceptance and use of SDC as the antimicrobial of choice in commercial and consumer markets.”
Susan Braun, product manager for Rockline Industries, Inc., comments, “Rockline prides itself on introducing game-changing innovations to our customers, which is one of the reasons we are thrilled to be involved with PURE and its revolutionary technology. As corporations and consumers seek safer and environmentally conscious products without sacrificing quality or effectiveness, we believe that the time is right to present the perfect antimicrobial solution