electronica automotive conference will cover sensors, Li batteies, semi in auto

(August 11, 2010) — Automotive electro-mobility will be a central focus of the upcoming electronica show,  November 9 to 12, 2010 in Munich, Germany. Organizers have developed a three pillar platform to allow visitors to learn as much as possible about electro-mobility, component technologies and suppy, and companies in the auto sector.

Pillar 1: At the electronica 2010 automotive conference, top managers from the international automobile, automotive component supply and electronics industries will present technologies, solution approaches and strategies to deal with automotive challenges in the coming years. The electronica automotive conference, "electronics meets automotive," begins on Monday, one day before the start of the trade fair, in the Munich International Congress Center.
Pillar 2: The exhibition itself will feature a large percentage of automotive companies.  Around 20% of exhibitors will present solutions for automobile electronics in the exhibition halls.
Pillar 3: On all four days of the trade fair, the Automotive Forum in Hall A6 will feature talks and podium discussions on topics such as power supply or key components in electro-mobility. The conference language is English.

Automotive conference developments and strategies
The first day of the conference is aimed, in particular, at top managers from automobile manufacturers, automotive component suppliers and electronics companies. The program will include talks by Brad Maggart, president of Delphi Japan and sales director Delphi Electronics & Safety Asia, on the topic of "Challenges and Opportunities in the Electrification of the China Auto Market." Another talk by Peter Bauer, CEO, Infineon Technologies will discuss "Semiconductors as Innovation Engine for Energy Efficient and Safe Mobility".

Other conference talks will address issues relating to lithium-ion batteries (SB LiMotive) and system architectures for cognitive safety functions (TRW Automotive).

Expert know-how for technical management

The second day of the conference will feature two parallel sessions. It will focus on technologies and will be aimed at technical managers from automobile manufacturers, automotive component suppliers and electronics companies.

The first session will deal exclusively with electro-mobility. The program will include talks by Brose Fahrzeugteile entitled "Energy-Efficient Electromechanical Systems Used in Automotive Applications" and by Volkswagen, "Global Standard Charging Interface for Electric Vehicles."

The second session will examine communication, driver assistance and lighting. BMW will present "IP & Ethernet as Potential Mainstream Automotive Technologies." NXP Semiconductor will present "Driving Innovation in a Green Automotive Industry" and Hella, "Lighting Based Driver Assistance Systems as an Enabler for Future Safety Functions".

Program Committee for the electronica automotive conference
The electronica automotive conference program was compiled by a committee whose members include leading experts from international automobile manufacturers, automotive component suppliers and electronics companies:

  • Dr. Wolfgang Bochtler, Mektec Europa GmbH
  • Claas Bracklo, BMW AG, Chairman of the Program Committee:
  • Dr. Heinz-Georg Burghoff, Horegulus Consulting
  • Richard Espertshuber, Odu Automotive GmbH
  • Dr. Werner Faber, Epcos AG
  • Markus Geisenberger, Messe München GmbH
  • Peter Gresch, Brose Fahrzeugteile GmbH & Co. KG
  • Jochen Hanebeck, Infineon Technologies AG
  • Martin Haub, Valeo
  • Siegfried Hauptenbuchner, KOSTAL Kontakt Systeme GmbH
  • Dr. Bernd Hense, Daimler AG
  • Prof. Dr. Günter H. Hertel, European Institute for Postgraduate Education at Dresden Technical University
  • Prof. Dr.-Ing Gangolf Hirtz, Chemnitz Technical University
  • Jürgen Höllisch, Elmos Semiconductor AG
  • Maximilian Huber, Sharp Microelectronics Europe
  • Helmut Keller, Automotive Electronics Reliability Committee SAE International
  • Uwe H. Lamann, Leoni AG
  • Lennart Lundh, Volvo Car Corporation
  • Nicole Schmitt, Messe München GmbH
  • Dr. Martin Stark, Freudenberg & Co. KG
  • Christoph Stoppok, ZVEI e.V.
  • Dr. Volkmar Tanneberger, Volkswagen AG
  • Martin Thoone, TRW Automotive/Lucas Automotive GmbH
  • Johann Weber, Zollner Elektronik AG
  • Jürgen Weyer, Freescale Halbleiter Deutschland GmbH

electronica, trade fair for electronic components, systems and applications, is held every two years in Munich. Learn more at www.electronica.de

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