Mobile handsets to capture most of embedded pico projector market by 2014: In-Stat

(August 9, 2010) — Technologies used to project images have been relentlessly miniaturized over the past decade.  As a result many companies are now actively looking into embedding these pico projectors into an ever-expanding range of consumer products, from cellphones to mobile TV, according to In-Stat. "Pico Projectors: One Reason Bigger Isn’t Better," provides worldwide market share and shipment forecasts of pico projector module adoption into a variety of mobile and hand held devices.

Forecast shipment growth of CE devices with embedded pico projector modules will increase to over 20 million devices by 2014, with mobile handsets share of that market moving from its current level of 15% to over 90% by 2014. 

MEMS components are an enabling technology of pico projectors.

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iSuppli stated that a bright spot in 2009 for MEMS devices was the pico projector (Read the analysis here.)
“Although the integration of ‘pico‘ projectors will occur across the entire CE device spectrum, the biggest push will come from the mobile handset segment,” says Frank Dickson, VP Mobile Internet Research.  “The reality is that the mobile handset market is measured in billions, creating massive opportunities for component manufactures.  For pico projectors, what makes it even more attractive is that the market is hypercompetitive, with manufacturers always aggressively looking to add new features to create differentiation.  Pico projectors is definititely a significant differentiating feature.”

While stand-alone/accessory pico projectors (which plug into a device, such as a cell phone, iPod or laptop) dominate the market, there is clear movement from “plug-in” to “embedded.”  Standalone/accessory projectors market share will decline from roughly 37% in 2010 to less than 4% over the five year forecast period.

While the number of personal consumer electronics leveraging pico projection will most certainly increase over the next five years, its overall share will reduce due to the size of the mobile handset market.
The number of companies developing pico projectors for integration and/or as standalone products continues to expand, with 18 vendors now claiming to have the best technological solution including; 3M, ADM (aka Explay), bTendo, Digislide, Display Photonics Systems, Himax, Lite Blue Optics, Lite-On Technology, Maradin Technologies, Mezmeriz, Micron Displaytech, Microvision, Mirrorcle Technologies, Mitsumi Electric, Nippon Signal, Opus Microsystems, Syndiant, and Texas Instruments.

The recent In-Stat research, "Pico Projectors: One Reason Bigger Isn’t Better", #IN1004722WH, provides worldwide market share and shipment forecasts of pico projector module adoption into a variety of mobile and hand held devices including:

  • Handsets
  • Notebooks
  • Personal CE Products (Digital Cameras, Digital Camcorders, Digital Clocks)
  • Gaming
  • Mobile TV
  • Portable Media Players
  • Standalone/Accesory Pico Projectors

For a free sample of the reports and more information, contact Elaine Potter at [email protected] or (480) 483-4441. To purchase it online, visit:

This research is part of In-Stat’s Mobile & Computing Devices service, which provides analysis and forecasts of the market for mobile communications and computing devices, including cell phones, smartphones, MIDs, tablets, mini-notes/netbooks, and notebooks. In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems.

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