August 16, 2010 – SEMI has reorged into three groups to align its focus areas into IC manufacturing, solar photovoltaic (PV), and related/tangential markets including MEMS and LEDs. All three groups will be charged with developing and delivering member services, globally, through SEMI’s regional offices throughout North America, Europe, and Asia.

The organization’s semiconductor IC business unit will be led by Jonathan Davis, formerly president of SEMI Americas, who will have global profit/loss responsibility for all SEMICON expos, market research, and statistics programs, as well SEMI’s standards efforts. Karen Savala, formerly VP of member services, will take the helm at SEMI Americas, including public advocacy efforts.

Dan Martin will continue to lead SEMI’s PV Group, which is being recognized as a dedicated SEMI business unit. Bettina Weiss, senior director of the PV Group, is promoted to executive director with additional global responsibilities.

Directing SEMI’s activities within its "emerging and adjacent markets" unit is Tom Morrow — which he will take on in addition to his role as SEMI’s chief marketing officer and VP of global expositions.

Each of these groups have process technologies in common and a need for supply chain collaboration, explained Stanley Myers, president and CEO of SEMI, in a statement. But splitting them up will help make SEMI more responsive and offer specialized attention. "These changes are intended to more effectively and efficiently address the increasing complexity and diversity of member needs serving the IC, PV, LED, MEMS, and other markets," he stated.