Large-area-TFT-LCD-polarizer-market-for-2010: LG Chemical holds top position

February 1, 2011 — Displaybank, market research and consulting provider for the display industry, reports that LG Chemical secured its number one position in the large-area TFT-LCD polarizer market for the second straight year. LG Chemical has 30.7% market share, followed by Nitto Denko with 27.3% share and Sumitomo Chem. with 22.5% share. For the large-area TFT-LCD polarizer market in 2010, these top 3 suppliers’ market share exceeded 80% of the total market. These and other findings are disclosed in Displaybank newly updated "Polarizer and Optical Films Industry Trend Analysis," which covers global polarizer market in detail on a quarterly basis.

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Figure 1. Large-area TFT-LCD polarizer market share by maker (Area-basis, Y2010). Source: Polarizer and Optical Films Industry Trend Analysis, Displaybank January 2011.

As value-added polarizer demand rises including polarizer for LEDs, 3D, and touch panel displays, market share for these top 3 makers shows continuous growth. Irene Heo, senior analyst at Displaybank, noted "the industry dependence towards these top 3 polarizer makers will continue to go up in 2011, as the makers have manufacturing know-how for value-added films and also secure higher price competitiveness against other makers."

Area basis (Msqm) 2009 2010  2011   Revenue basis (USD million) 2009 2010 2011
 LCD TV 136  199  251     LCD TV 3,488  4,946  5,670
Monitor  61  68  72     Monitor  1,884  2,084  2,092
Notebook PC 27 34 42   Notebook PC  864   1,068 1,221
Others 13 14 15   Others 991 1,090 1,162
Total 236  315  380     Total  7,227  9,188  10,145
Tables. Polarizer markets by major application. Source: Polarizer and Optical Films Industry Trend Analysis, Displaybank January 2011.

As new line operation and decreased demand during 2H 2010 led to a drop in polarizer price, the overall polarizer market in 2010 is estimated at $9.18 billion, slightly lower than previous expectation. In terms of area-basis, the market is estimated to have grown 24% from 2009 to 320 million square meters in 2010.

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Figure 2. Polarizer market forecast by application (Area-basis). Source: Polarizer and Optical Films Industry Trend Analysis, Displaybank January 2011.

By major application, TV-use polarizer market reached $4.95 billion (54% of applications) in 2010; monitor-use polarizer use  hit $2.08 billion; notebook-use polarizers reached $1.07 billion. In terms of area-basis, TV-use polarizer reached 200 million square meters: 63% of the total market.

Heo noted "in 2011, large-area polarizer market is expected to exceed $10.1B to grow 10.4% Y/Y and TV-use and notebook-use polarizer will each grow 14.6% and 14.3% Y/Y respectively."

Access "Polarizer and Optical Films Industry Trend Analysis" at

Displaybank is a global authority in market research and consulting for the electronic display industry. Displaybank’s analysts are located throughout Korea, Japan, China, Taiwan, and the U.S. For more information, visit

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