AMOLED and other new technologies drive displays

September 1, 2011 – PRNewswire — released The Future of Mobile Display by ROA Holdings, which finds that larger panels are increasing mobile device usage, and AMOLED is replacing LCD as the mainstream display technology. Mobile device companies, rather than display makers, are leading the drive for new technologies.

Active organic light emitting diode (AMOLED) is ousting LCD for displays because of better performance and capacity of realizing flexible display. Electronic paper display (EPD), quantum dot (QD) and micro electro mechanical systems (MEMS) are emerging along with new applications for these display technologies. New displays, including 3D and flexible displays, are being aggressively pursued. From 2008, mobile display prices declined as technological differentiation became trivial. Recently, however, technologies are how mobile device manufacturers differentiate themselves. Larger and better-resolution display panels neccesitate lower power consumption and superior readability in sunlight.

Mobile Display is emerging as one of the key hardware groups among mobile handset manufacturers. Mobile display panels have been developed with technological characteristics different from IT devices and televisions. Also, its development speed has been faster than other applications. While size and technology are hardly standardized in mobile displays, ROA Holdings defines mobile display as a 10" or smaller display customized to the mobile environment.

Initially, Japanese companies dominated mobile displays with competitive technologies. Soon, Taiwanese companies arrived with cheap price and large supply. Now, mobile device companies like Apple are leading technology development. Apple and Samsung are investing in improved hardware and related technologies.

In 2010, mobile display surpassed laptop display market with achieving a total shipment of 3 billion and sales of USD24 billion. The market is expected to maintain an annual growth rate of 5%.  

Each mobile application is expected to develop in its own market direction:
Mobile handsets are growing touchscreen usage. More smartphones are being equipped with a 3.5-inch display or larger panel at 250ppi. Technological fortitude is neccessary to compete in the smartphone display market.

Digital imaging standards have improved from conventional DSC standards to mobile handset standards, with bigger and better-resolution screens. Prices are falling faster compared to previous years.

Portable media players, like iPods, are changing the media player landscape, making it more high-end. As the iPod goes, so to will the rest of the PMP market.

Automotive applications, like factory-integrated navigation and portable navigation, are seeing a price decline as the market becomes saturated.

Amusement is a closed market dominated by two manufacturers and two display suppliers. The market is active in adopting new technologies.

The report provides quantitative prediction and qualitative analysis on the possibilities and values of technologies, including AMOLED, EPD, Quantum Dot and MEMS in a way to verify their effectiveness. Order Wireless Technology Industry: The Future of Mobile Display at


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