February 22, 2012 — Flat panel displays (FPDs) for use in automotives — navigation, multi-functional in-console monitors, and rear seat entertainment — will see shipments grow about 50% from 2011 to 2015, says NPD DisplaySearch, from 42 million to 62 million units.
Displays are used in "an increasing number of applications" for vehicles, noted Hiroshi Hayase, NPD DisplaySearch VP of Small/Medium Display Research. This growth will be aided by hybrid and electric vehicle adoption, as these models use more displays. Automotive displays provide in-car navigation, safety indications, energy information, entertainment, and other conveniences while the user is driving.
|Figure 1. Automotive display demand by application (Shipments). Source: NPD DisplaySearch Automotive Displays Report.|
The type of displays used is also changing. Higher-resolution and better-color thin-film transitor liquid crystal displays (TFT LCDs) are gaining market share from passive matrix displays.
Japanese LCD manufacturers such as Sharp, Sony, and Toshiba are focused on TFT LCDs for automotive monitors because of their ability to produce high-quality small/medium displays. The segment is attractive for its higher profit margin potential. Sharp leads with a 24.5% share, followed by Sony with an 18.9% share and Toshiba with a 14.7% of the market.
|Figure 2. LCD supplier market share by manufacturer (Shipments). Source: NPD DisplaySearch Automotive Displays Report.|
The NPD DisplaySearch Automotive Displays Report analyzes all FPD shipments related to the automotive industry including TFT LCD, PM LCD and OLED. Forecasts are provided through 2015 for FPD technology, shipments, revenues, shares, size, resolution, demand, automobile production, average prices and more. NPD DisplaySearch is a global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. Access the report at http://www.displaysearch.com/.