MEMSIC (MEMS) names VP of marketing to target auto, industrial apps

June 1, 2012 – GLOBE NEWSWIRE — MEMSIC Inc. (Nasdaq:MEMS), maker of micro electro mechanical system (MEMS) sensing solutions, tapped John L. Newton to serve as VP of marketing.

Newton is tasked with introducing MEMSIC’s accelerometers, magnetic sensors, gas flow sensors and its sensor-based systems to the automotive and industrial market sectors. Newton said that he is “excited to lead the effort to introduce [MEMSIC’s] technology to a wide array of new markets and applications,” noting that sensing is a fast-growing field. His first major project will focus on the launch of the company’s industrial MEMS-based gas flow sensor module, at next week’s Sensors Expo & Conference in Chicago.

Newton brings 23 years of in-depth experience in the integrated circuits (IC) industry to MEMSIC, including 9 years at Maxim Integrated Products, where he co-founded its high-speed signal processing business unit. He’s also served in various positions at Analog Devices and Custom One Design Inc., an early-stage supplier of highly integrated semiconductor products.

Newton holds a Bachelor of Science in Electrical Engineering and a Master of Science in Electrical Engineering from the Massachusetts Institute of Technology.

His experience in product design, development and marketing activities as well as a broad business background in the IC business will serve MEMSIC well as it introduces new products to the stable, high-margin industrial and automotive markets, said Dr. Yang Zhao, MEMSIC chairman, president, and CEO.

MEMSIC Inc. provides advanced semiconductor sensors and multi-sensor system solutions based on micro electro mechanical system (MEMS) technology and sophisticated integration technologies in both the IC level and module level. The company’s shares are listed on the NASDAQ Stock Exchange (NASDAQ GM: MEMS). Learn more at

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