Augmented reality means augmented NAND, mobile DRAM demand

August 17, 2012 – BUSINESS WIRE — Augmented reality (AR) is a disruptive yet nascent technology, which will evolve from limited, promotional applications today to applications in gaming, medical electronics, mobile devices, automotive and manufacturing sectors. According to Semico, this technology will increase demand for NAND and mobile DRAM memory, as well as video and audio processors, and new software platforms.

Semico forecasts that revenues related to this technology will approach $600 billion by 2016. Over 864 million high-end cell phones will be AR-enabled in 2014. By 2020, 103 million automobiles will contain AR technology.

“QR codes, NFC codes, AR tags — every day there is something new. But augmented reality isn’t just a new fad that will only impact marketing firms. It’s a new way to see and interact with technology that everyone should be aware of,” said Michell Prunty, consumer analyst, Semico, adding that companies serving the consumer or automotive industries should pay attention to AR early on.

Semico’s latest report, Augmented Reality: Envision a More Intelligent World, provides an in-depth look into this technology and its impact on the market. It examines the vendors, markets and issues surrounding augmented reality technology and explains how augmented reality can take advantage of current technology, and how augmented reality will force those markets to innovate to fit within the demands of natural user interfaces, privacy and user-generated content. Forecasts through 2016 are provided for hardware, end-use market growth by segments, unit growth and revenue, and automotive applications.

Companies mentioned: Apple, AliveCor, AR Wave, Aurasma, Avalance Technology, Blippar, Brother, Canon, CrowdOptic, DARPA, Digimarc, Epson, Extended3D, GM, Google, Green Goose, IBM, Innovega, Intel, Kodak, Leap Motion, Lumus, Mercedes-Benz, Metaio, Microsoft, Movea, Nintendo, Nokia, Noom Inc, Parrot Qualcomm, Recon Instruments, Senseg, Snapette, Sony, SteelHouse, ST-Ericsson, STMicroelectronics, Total Immersion, Valve, Viddy, Videoplaza, Visage Mobile, Vuzix, Zeal Optics, ZeroG Wireless, Zugara.

This research is part of Semico’s MAP Model Portfolio, which uses Semico’s online MAP Model database that tracks 33 end-use markets down the supply chain. Learn more at

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