The German trade fair organizer Messe Düsseldorf and ESNA (European Association for Specialist Printing Manufacturers of Screen, Digital and Flexo Technology) have formed a strategic cooperation in order to address the fast-growing printed electronics market and its huge potential in a wide range of sectors.  By organizing the new special show PEPSO – Printed Electronics Products and Solutions at six of Messe Düsseldorf’s relevant trade fairs, Messe Düsseldorf and ESNA will offer an information platform for the latest trends and developments relating to printed electronics in the glass and solar industry, the medical and retail technology sector as well as in the plastics and printing industry.

“Printed electronics is becoming attractive in many user sectors for which Messe Düsseldorf stages the respective flagship fairs,” said Hans Werner Reinhard, deputy managing director of Messe Düsseldorf, “By establishing PEPSO, we are giving this topic a platform of its own and are integrating it in the trade fairs for the retail, glass processing, packaging, printing and medical sector. We are in the ideal position to offer manufacturers of printed electronics a marketing showcase for specific target group.,”

“The printing industry is ready to vertically integrate functionality and electronic applications. This cooperation is an ideal opportunity for the printing sector to gain access to the many industries and markets covered by Messe Düsseldorf’s range of exhibitions,” added Peter Buttiens, CEO of ESMA.

The two partners will combine their public relations and online activities and promote each other’s events by presenting themselves at the appropriate partner events. Messe Düsseldorf will be represented with an information stand at the upcoming AFIP – Advanced Functional & Industrial Printing – in Düsseldorf on March 6 and 7, 2013 while ESMA will take part in the relevant Düsseldorf trade fairs.