STI Certified Electronics announced the appointment of Jim Panfil as Vice President of Business Development. Panfil will report to Alex Woo, President and Chief Executive Officer.

In his role as Vice President of Business Development, Panfil is responsible for developing and executing the STI Certified Electronics strategy for franchised distribution product lines and strategic partnerships in the North American, Europe and Asia markets. He has over 20 years of strategic planning, sales and marketing experience in the semiconductor market and has worked for leading technology firms including assignments in the USA, Europe and Asia.

Panfil worked for Intel for the first 10 years of his career in a variety of sales and marketing assignments and has since defined and launched flash based microcontroller and system on-a-chip solutions at major semiconductor suppliers. Panfil launched Atmel Corporations Flash based microcontroller business. The company is credited with creating and establishing the technology that replaced masked ROM and one time programmable alternatives. Prior to Atmel he was Vice President of Marketing for LSI Logic and created and managed the system on a chip business which created the CPU for the Sony PlayStation video game system. He was also a Product Line Director for Conexant Systems, a supplier of IC’s for imaging and video surveillance applications. Mr. Panfil has a BS from Bradley University and an MBA from University of Utah.

“I am excited to have an executive of Jim’s caliber join the STI Certified Electronics management team,” said Alex Woo, STI Certified Electronics President and CEO. “He brings proven strategic planning expertise honed over a long and successful career in the semiconductor industry and will create and execute a roadmap to add innovative electronic solutions to our line-card.”