Silicon industry veteran joins SiFive executive team

SiFive, a provider of commercial RISC-V processor IP, today announced Brad Holtzinger as Vice President of Worldwide Sales, where he will work with the existing global portfolio of SiFive customers and onboard new clients seeking to take advantage of the company’s market-leading Core IP.  Holtzinger brings more than 30 years of embedded industry experience in sales, marketing and engineering.

“It is rare to see a company rapidly disrupting the silicon sector,” Holtzinger said. “I look forward to joining the SiFive team and supporting our customers and partners globally in adopting RISC-V and SiFive’s IP to move the industry forward.”

Previously, Holtzinger was the Vice President of Worldwide Sales for MIPS Technologies where he led licensing and sales of its global IP portfolio.  While at MIPS, Holtzinger drove the company to record sales and negotiated the sale and licensing of the MIPS patent portfolio to Bridge Crossing for $350 million and the sale of the remaining company to Imagination.

Prior to MIPS, he led the sales, operations and business development efforts as well as held the position of CEO for a number of privately funded and venture backed startups. He also founded the OEM Systems division of Force Computers, which was sold to Solectron for approximately $190 million.

Holtzinger started his career at Motorola as an embedded hardware and software design engineer, where he authored Motorola’s Technical Training class on Unix® System V and eventually was one of the founding members of Motorola’s Microcomputer Group, (MCG), that sold OEM systems and VME boards.  Holtzinger received his bachelor’s degree in electrical engineering from Purdue University and was an instructor at University of California, Berkeley.

“SiFive is excited to bring someone with Brad’s decades-long silicon sales leadership to the SiFive executive team,” said Naveed Sherwani, CEO of SiFive. “His experience leading a world-class sales organization and embedded hardware expertise will help continue to propel SiFive customer adoption.”


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