Matsushita Electric Industrial Co. is again touting its 45nm work, saying that six video recorders are set to hit the market in November incorporating a 45nm version of the company’s UniPhier system LSI.

Matsushita said in June that it had started the “world[‘s] first” mass production of 45nm LSI chips at its factory in Uozu, central Japan.

First off the company’s 45nm production lines, the upgraded UniPhier system LSI offers high-performance for processing motion/still image data with integrated AV data compression/decompression (codec) technology. Matsushita plans to eventually use it in all its Panasonic-branded digital AV devices.

With the 45nm architecture — which integrates 250 million transistors on a single chip — high-definition images can be compressed down to 50%-33% of conventional methods while retaining high image quality, the company previously explained. This solves size and power consumption problems due to the large circuits scale of HD-compliant AV coded chips vs. conventional standard-definition quality, which is a problem with LSIs using 65nm processes. Matsushita did not disclose power consumption specs on its new UniPhier LSI.