Mar. 3, 2008 – Top global foundry TSMC says it is shuffling its business units to create three new areas targeting advanced and mainstream technology, as well as a sales/marketing unit, geared to improve structural profitability and better strengthen customer partnerships.

Now in effect, the company’s Operations I and II organizations are merging with technology and service marketing units under corporate development to form two new units: advanced technology business, and mainstream technology business, both charged with formulation, development, and execution of technology business objectives, and assuming full accountability for financial performance. SVPs Mark Liu and C.C. Wei, respectively, will lead the new units.

Also, the company has merged its worldwide sales and service organizations with market analysis and research units into a “worldwide sales and marketing organization,” with teams supporting both advanced and mainstream units. Leading this group will be VP Jason Chen, essentially filling the shoes of Kenneth Kin, SVP of worldwide sales/service, who is retiring at year’s end. Until then, Kin will serve as SFP of special projects, responsible for ongoing new business initiatives and developing new strategic businesses, the company said.

“We expect the implementation of this long-planned reorganization gives all TSMC employees additional flexibility to be more productive and innovative, bring greater value to customers, generate revenue and profit growth, and enhance returns to our long-term shareholders,” said CEO Rick Tsai, in a statement.