February 1, 2011 — Displaybank, market research and consulting provider for the display industry, reports that LG Chemical secured its number one position in the large-area TFT-LCD polarizer market for the second straight year. LG Chemical has 30.7% market share, followed by Nitto Denko with 27.3% share and Sumitomo Chem. with 22.5% share. For the large-area TFT-LCD polarizer market in 2010, these top 3 suppliers’ market share exceeded 80% of the total market. These and other findings are disclosed in Displaybank newly updated "Polarizer and Optical Films Industry Trend Analysis," which covers global polarizer market in detail on a quarterly basis.
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| Figure 1. Large-area TFT-LCD polarizer market share by maker (Area-basis, Y2010). Source: Polarizer and Optical Films Industry Trend Analysis, Displaybank January 2011. |
As value-added polarizer demand rises including polarizer for LEDs, 3D, and touch panel displays, market share for these top 3 makers shows continuous growth. Irene Heo, senior analyst at Displaybank, noted "the industry dependence towards these top 3 polarizer makers will continue to go up in 2011, as the makers have manufacturing know-how for value-added films and also secure higher price competitiveness against other makers."
| Area basis (Msqm) | 2009 | 2010 | 2011 | Revenue basis (USD million) | 2009 | 2010 | 2011 | |
| LCD TV | 136 | 199 | 251 | LCD TV | 3,488 | 4,946 | 5,670 | |
| Monitor | 61 | 68 | 72 | Monitor | 1,884 | 2,084 | 2,092 | |
| Notebook PC | 27 | 34 | 42 | Notebook PC | 864 | 1,068 | 1,221 | |
| Others | 13 | 14 | 15 | Others | 991 | 1,090 | 1,162 | |
| Total | 236 | 315 | 380 | Total | 7,227 | 9,188 | 10,145 | |
| Tables. Polarizer markets by major application. Source: Polarizer and Optical Films Industry Trend Analysis, Displaybank January 2011. | ||||||||
As new line operation and decreased demand during 2H 2010 led to a drop in polarizer price, the overall polarizer market in 2010 is estimated at $9.18 billion, slightly lower than previous expectation. In terms of area-basis, the market is estimated to have grown 24% from 2009 to 320 million square meters in 2010.
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| Figure 2. Polarizer market forecast by application (Area-basis). Source: Polarizer and Optical Films Industry Trend Analysis, Displaybank January 2011. |
By major application, TV-use polarizer market reached $4.95 billion (54% of applications) in 2010; monitor-use polarizer use hit $2.08 billion; notebook-use polarizers reached $1.07 billion. In terms of area-basis, TV-use polarizer reached 200 million square meters: 63% of the total market.
Heo noted "in 2011, large-area polarizer market is expected to exceed $10.1B to grow 10.4% Y/Y and TV-use and notebook-use polarizer will each grow 14.6% and 14.3% Y/Y respectively."
Access "Polarizer and Optical Films Industry Trend Analysis" at http://www.displaybank.com/eng/report/report_show.php?id=15
Displaybank is a global authority in market research and consulting for the electronic display industry. Displaybank’s analysts are located throughout Korea, Japan, China, Taiwan, and the U.S. For more information, visit www.displaybank.com.
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