January 11, 2012 — The LCD TV Association, a global, not-for-profit marketing trade association for the LCD TV supply chain, added two new sustaining members: ATMEL Corporation, a leader microcontrollers, mixed-signal and RF components, and other ICs; and Linde, a gas products and engineering supplier for global manufacturing.

These members will join in the association’s mission to improve and promote the entire "LCD TV industry ecosystem, including LCD TV products and the related supply chain," said Bruce Berkoff, Chairman of the LCD TV Association.

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Tushar Dhayagude, director of marketing at ATMEL, called attention to one goal of the association, to develop more energy-efficient LCD TVs, and noted the association’s long-term road maps in this and other areas. The LCD TV Association is following trends of energy-efficient LED lighting subsystems, eliminating heavy metals from the glass and panel electronics, and more.

"Linde is constantly looking for ways to help panel manufacturers improve their use of critical materials. We are very pleased to be joining the Association and lending our support to key initiatives for a stronger and greener LCD-TV supply chain," added Andreas Weisheit, head of TFT-LCD for Linde.

For more information on the LCD TV Association, membership, activities, and related white papers, visit www.LCDTVAssociation.org

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