June 13, 2001 – The premiere issue of bimonthly Small Times magazine will debut at a Sept. 19 luncheon for 800 attendees at the Small Tech 2001 conference and trade show in the Ronald Reagan Building and International Trade Center in Washington, D.C.
The 64-page issue will offer an overview of the sweeping changes that will be brought to business,
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Small Times Media, the magazine’s Ann Arbor, Mich.-based publisher, this week opened up free online subscription registration.
The magazine is offered free to senior industry executives, engineers and technologists, researchers, educators, consultants and government officials involved in small tech. Small Times will charge a postage and handling fee of $60 to subscribers outside the United States and Canada.
“What distinguishes Small Times magazine is that it’s the first publication in the world that covers small tech in a language that anyone can understand,” said Steve Crosby, vice-president and managing editor of Small Times and former executive editor of Gannett Corp. Inc.’s Lansing State Journal. “We’ve hired a staff of experienced newspaper and magazine journalists and enlisted the help of key people throughout the world of small tech to help us help others understand the remarkable potential of this industry.”
Small Times magazine will have an initial circulation of 22,000 people who work in the small tech industry and related fields. The magazine applied for BPA International Membership in May 2001 to ensure that the circulation objectives for Small Times magazine are validated by a respected authority.
Small Times officials say their Web site, magazine and trade show are geared toward giving shape, voice, language and coherence to an emerging industry with remarkable potential.
“If we do our job right, we will take some of the mystery out of these incredible technologies without losing our sense of awe,” said Jon Pepper, president of Small Times Media and former business columnist at The Detroit News. “We’ll point out the sweeping applications in the marketplace without ignoring the stubborn obstacles that remain. We’ll report on the positive force that small tech promises for our standard of living and our environment while remembering that others who attempt to employ its powers may not be so beneficent.”
The Small Tech 2001 event in which Small Times magazine will be launched is a market-oriented trade show and conference for the businesses, customers and researchers in the growing small tech industry. That includes MEMS and microsystems, which are superminiaturized, multifunctional machines built on a scale of microns, or millionths of a meter. Nanotechologies, constructed with atoms and molecules, are built on a scale of billionths of a meter. Small tech is beginning to show a pervasive impact on transportation, aerospace, wireless communications, defense and consumer products.
Former U.S. Sen. Bill Bradley leads a lineup of speakers at Small Tech 2001 that includes business leaders, technology visionaries and key government officials.
Smalltimes.com, which was launched April 17, features daily news about small technologies, detailed small tech company stock listings, updated patent information, news wires and other information essential to understanding the new technologies, their applications and their business potential.
ABOUT SMALL TIMES MEDIA
Small Times Media LLC was created to develop the leading information portals in the emerging industry known as small tech. It is a wholly-owned subsidiary of Ardesta LLC, an industry accelerator, investor and incubator for microsystems and other small technologies. For information about advertising and promotional opportunities for Small Times magazine and smalltimes.com, see our online media kit or contact Jim Dozois, Vice-President of Sales & Marketing, at [email protected]. Exhibition and sponsorship opportunities for Small Tech 2001 may be found at www.smalltimes.com/smalltech2001 or by contacting Chris Morrisroe, vice president of events, at [email protected].