Fujitsu Semiconductor America (FSA) today announced that Shinichi “James” Machida, who led the company from late 2008 until spring of 2011, has been named as the new president and CEO of FSA.

Machida, who has more than 25 years’ experience in semiconductor marketing and overseas sales support, has held a wide range of management positions at Fujitsu Microelectronics Limited (FML) and its affiliates, serving as president of Fujitsu Microelectronics Asia Pte. Ltd. (FMAL) headquartered in Singapore and Fujitsu Microelectronics Pacific Asia Ltd. (FMP) headquartered in Hong Kong from October 2006 until his appointment as Fujitsu Semiconductor America’s President and CEO from June 2008 to April 2011.  From July 1990 through June 1995, he was assigned to Fujitsu Microelectronics, Inc. (FMI), a predecessor of Fujitsu Microelectronics America (FMA) and FSA. During that time, he worked in FMA’s operations group, managing special projects with FMA’s strategic customers.

“Fujitsu Semiconductor America has developed a long history of world-class research, advanced product development, and strong sales throughout the Americas,” said Machida.  “I am pleased and excited to return to the US and look forward to my new tenure at FSA, and to continuing and strengthening the excellent product development and customer service that have been a hallmark of the company for many years.”

Fujitsu Semiconductor America, Inc. (FSA) is a designer and developer of semiconductor products and solutions for new generations of consumer, communications, automotive and industrial products. Founded in 1979 and headquartered in Sunnyvale, California, Fujitsu Semiconductor America is a wholly owned subsidiary of Fujitsu Semiconductor Limited (FSL), Japan.