Global desktop monitor sell-in revenue rose 7 percent in the third quarter (Q3) of 2014, as average selling prices (ASPs) rose just over 10 percent. According to a new report from DisplaySearch, now part of IHS, worldwide desktop PC monitor shipments declined just over 3 percent, to reach 34 million units.
“Sales margins for desktop displays have declined over time, and manufacturers are now trying to reverse that trend with bigger sizes and improved features, to justify higher prices,” said Hidetoshi Himuro, director of PC/IT market research for DisplaySearch. “In the face of tablets and notebook computers with integrated displays, demand for desktop monitors is shifting toward higher display quality and resolution, with improved performance for professional operation and computer gaming.”
Table: Monitor Set Shipment Attribute Comparison
| Item |
Q3’13 |
Q3’14 |
Y/Y change |
| Average Sales Price |
$155 |
$171 |
10% |
| Size share – 20″ and above |
60% |
64% |
7% |
| Resolution share – 1920×1080 and above |
48% |
55% |
14% |
| Wide Viewing Angle Share (IPS/FFS+VA) |
17% |
19% |
13% |
Source: DisplaySearch Quarterly Desktop Monitor Shipment and Forecast Report, Q3 2014.
In order to improve PC display penetration rates, average screen sizes have been steadily increasing. For example, market share for 20-inch-and-larger desktop monitor screens rose from 60 percent in Q3 2013 to 64 percent in Q3 of this year. Displays with full-high-definition (FHD) and higher resolutions have grown from 48 percent in Q3 2013 to 55 percent in Q3 of this year. Desktop PC displays shipped with wide viewing angle technology have also increased from 17 percent to 19 percent, year over year.