ON Semiconductor (Nasdaq: ON) this week announced that it is joining the Original Equipment Suppliers Association (OESA), which champions the business interests of more than 430 member automotive suppliers. All members also belong to the parent Motor and Equipment Manufacturers Association (MEMA), which represents more than 1,000 companies from both the original equipment and aftermarket segments of the light vehicle and commercial vehicle industries.

Joining these organizations enables ON Semiconductor to work more closely with its customers on the policy issues that matter to the automotive industry, such as the promotion of advanced driver assistance systems (ADAS). MEMA estimates that ADAS technologies alone have the potential to prevent 30 percent of all crashes, and ON Semiconductor is a supplier of the components that are used in these systems.

“As the #2 ranked non-microcontroller automotive semiconductor supplier, we have long recognized the importance of working closely with customers to promote the policies and technologies that will advance innovation in vital areas like safety and sustainability,” said Lance Williams, vice president of automotive strategy and OEM development at ON Semiconductor. “OESA and MEMA are two of the automotive industry’s most well respected trade associations, and we look forward to expanding our collaborations with their more than 1,000 member companies.”