Category Archives: Flexible Displays

A revolution is coming in flexible electronic technologies as cheaper, more flexible, organic transistors come on the scene to replace expensive, rigid, silicone-based semiconductors, but not enough is known about how bending in these new thin-film electronic devices will affect their performance, say materials scientists at the University of Massachusetts Amherst.

Writing in the current issue of Nature Communications, polymer scientists Alejandro Briseño and Alfred Crosby at UMass Amherst, with their doctoral student Marcos Reyes-Martinez, now a postdoctoral researcher at Princeton, report results of their recent investigation of how micro-scale wrinkling affects electrical performance in carbon-based, single-crystal semiconductors.

They are the first to apply inhomogeneous deformations, that is strain, to the conducting channel of an organic transistor and to understand the observed effects, says Reyes-Martinez, who conducted the series of experiments as part of his doctoral work.

As he explains, “This is relevant to today’s tech industry because transistors drive the logic of all the consumer electronics we use. In the screen on your smart phone, for example, every little pixel that makes up the image is turned on and off by hundreds of thousands or even millions of miniaturized transistors.”

“Traditionally, the transistors are rigid, made of an inorganic material such as silicon,” he adds. “We’re working with a crystalline semiconductor called rubrene, which is an organic, carbon-based material that has performance factors, such as charge-carrier mobility, surpassing those measured in amorphous silicon. Organic semiconductors are an interesting alternative to silicon because their properties can be tuned to make them easily processed, allowing them to coat a variety of surfaces, including soft substrates at relatively low temperatures. As a result, devices based on organic semiconductors are projected to be cheaper since they do not require high temperatures, clean rooms and expensive processing steps like silicon does.”

Until now, Reyes-Martinez notes, most researchers have focused on controlling the detrimental effects of mechanical deformation to a transistor’s electrical properties. But in their series of systematic experiments, the UMass Amherst team discovered that mechanical deformations only decrease performance under certain conditions, and actually can enhance or have no effect in other instances.

“Our goal was not only to show these effects, but to explain and understand them. What we’ve done is take advantage of the ordered structure of ultra-thin organic single crystals of rubrene to fabricate high-perfomance, thin-film transistors,” he says. “This is the first time that anyone has carried out detailed fundamental work at these length scales with a single crystal.”

Though single crystals were once thought to be too fragile for flexible applications, the UMass Amherst team found that crystals ranging in thickness from about 150 nanometers to 1 micrometer were thin enough to be wrinkled and applied to any elastomer substrate. Reyes-Martinez also notes, “Our experiments are especially important because they help scientists working on flexible electronic devices to determine performance limitations of new materials under extreme mechanical deformations, such as when electronic devices conform to skin.”

They developed an analytical model based on plate bending theory to quantify the different local strains imposed on the transistor structure by the wrinkle deformations. Using their model they are able to predict how different deformations modulate charge mobility, which no one had quantified before, Reyes-Martinez notes.

Schematic of wrinkled rubrene single-crystal field-effect transistor. Wrinkles are obtained when in-plane compressive strain is applied on the elastomeric substrate. Electric current between gold (Au) electrodes is modulated by the deformation imposed by the wrinkles. Credit: UMass Amherst

These contributions “represent a significant step forward in structure-function relationships in organic semiconductors, critical for the development of the next generation of flexible electronic devices,” the authors point out.

Despite the inventory adjustment caused by LCD TV brands reducing their panel orders in the first quarter (Q1) of 2015, the strong demand for leading TV brands to fulfill their panel facilitation plans — combined with a strong cross-marketing push by TV panel makers — helped LCD TV panel shipments reach a record monthly high in March 2015. According to the latest Monthly TFT LCD Shipment Databasefrom IHS Inc. (NYSE: IHS), a global source of critical information and insight, LCD TV panel shipments from global panel makers reached 23.9 million in March 2015, growing 20 percent month over month and 11 percent year over year.

Panel shipments declined seasonally in Q1 of this year, because most LCD TV modules are manufactured in China and the Chinese New Year holidays in February meant fewer working days in LCD cell fabs in Asia and LCD module lines in China. Meanwhile, as the LCD TV panel supply-demand balance shifted from tightness to oversupply, TV makers have started to reduce orders, especially for older models. However, positive year-over-year growth is still expected, especially since there was such a strong rebound for LCD TV panel shipments in March.

“Although the LCD TV panel demand has shown signs of slowing after the holidays, leading TV brands are preparing their new models for launch, so orders are not diminished,” said Yoonsung Chung, director of large area display research for IHS.  “Meanwhile, panel makers are aggressively introducing 4K resolution, wide color gamut, ultra-slim bezels and other new features, to improve panel shipment growth”

While LCD TV panel shipments reached 253 million units in 2014, panel makers are aggressively targeting 261 million units this year. “Demand will slow, beginning in the second quarter of 2015, and panel prices are already starting to fall, so TV panel shipments may face some growth challenges in the coming months,” Chung said.

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LCD shipment growth also varied by size in March, representing a shift in LCD TV size trends. The 23.6-inch display, which is primarily available in emerging regions, shipped a record 2.1 million units. Other display sizes setting records last month were 40-inch displays (3.3 million), 43-inch displays (1.2 million), 49-inch displays (0.9 million), and 65-inch displays (0.4 million).

Led by Samsung Display and LG Display, 4K LCD TV panel shipments grew from 1.7 million in February to a record-setting 2.6 million units in March 2015. Red-green-blue-white (RGBW) pixel-layout technology, which can help reduce power consumption, is expected to rise rapidly in 2015 as the industry’s acceptance of this technology has gradually extended from the Chinese market to the global market.

The Monthly TFT LCD Shipment Database provides the latest panel shipment numbers, surveyed from all large-area panel makers.

C3nano, Inc. announced today that it has acquired the major supplier of silver nanowire (AgNW) in Asia, Aiden Co. Ltd. of Korea. Recognized as the quality and manufacturing leader in AgNWs, Aiden’s breakthroughs in synthesizing uniform AgNWs at large scale is fueling important innovations in touch sensor applications. In addition to establishing a vertically integrated AgNW supply, the acquisition provides C3nano a gateway to the critical display market in Korea and greater Asia.

“This deal positions C3nano with a global footprint to provide the industry’s highest performing transparent conductive ink at manufacturing volumes. We are at scale today,” said Cliff Morris, C3nano’s CEO. “Our partnership means C3nano’s Silicon Valley operations can continue to focus on ink production and R&D for advanced formulations while Aiden focuses on what they do better than anyone else—produce at volume the best AgNWs in the world.”

“Our two companies coming together is a perfect fit because of the clear synergies between Aiden’s production capacity and C3nano’s formidable IP on ink formulations, thin films, processing and devices,” said Mr. Jinhaeng Lee, founder and CEO of Aiden Co. Ltd. “Both of our companies share a commitment to maintain the highest standard of product excellence with a united vision to deliver new and unique technologies to the consumer electronics industry and beyond.”

The Aiden acquisition solidifies C3nano’s position as a complete solution provider of premium TCFs for the flexible display, touch sensor, photovoltaic and organic light-emitting diode (OLED) industries.

Canatu, a manufacturer of next generation transparent conductive films and touch sensors, announces a new generation of high optical transmittance CNB (Carbon NanoBud) transparent conductive films at Printed Electronics Europe in Berlin on April 28th, 2015.

Canatu’s Generation 6 CNB Film boasts significantly improved light transmittance. With zero haze, zero reflectance and high transmittance, CNB films have unrivalled optical performance and provide for high contrast displays with great outdoor readability.

“High grade optics is an innate property of CNB Films. Gen 6 brings the optics to perfection, expanding the scope where our films can be applied. We see ourselves bridging technology and design as our films enable almost complete design freedom. No other product on the market has the combined properties of CNB Films: extreme flexibility, excellent conductivity and high quality optical performance”, explains Dr. Erkki Soininen, VP Marketing and Sales at Canatu.

Canatu’s Generation 6 CNB Films have 95 percent optical transmittance at a sheet resistivity of 100 ohms/square and 97 percent at 150 ohms/square. Earlier this year, Canatu introduced a super-thin, flexible 23um CNB Flex Film, with a world’s lowest 1 percent change in sheet resistivity after 150 000 bends at 2mm radius.

With improved light transmittance vs resistivity characteristics, CNB Films can now be used in a wide range of touch applications, including larger displays and single-layer touch devices with totally invisible patterns. Combining the award-winning optics with extreme flexibility and thinness, Canatu’s films are especially suited for wearable and flexible devices such as next-generation foldable smart phones and tablets.

Canatu’s transparent conductive film portfolio consists of CNB Hi-Contrast Film optimized for flat projected capacitive touch devices, CNB Flex Film optimized for wearable, flexible and foldable touch-enabled electronics devices and CNB In-Mold Film optimized for formable 3D capacitive touch surfaces.

Canatu made significant investments in its production during 2014. Canatu is now entering mass manufacturing with several design wins to be announced later this year for consumer electronics, wearables, household appliances, and automotive use.

C3Nano, Inc., a developer and supplier of solution-based, transparent conductive inks and films announced today that it has entered into a partnership with Kimoto, Ltd. Japan. This alliance has important commercial implications for the future of the display and touch sensor industry. The two companies will cooperate in delivering transparent conductive films into the fast-growing flexible display and touch sensor market.

As a global market leader in roll-to-roll, hard-coated films for the display and touch panel industry, Kimoto, Ltd. offers a wide variety of innovative products to protect and optimize the use of devices in touch screens and display applications.  “Our company is excited to have a great partner such as Kimoto to collaborate with, especially since they are the industry leader in hard-coated films,” said Cliff Morris, CEO of C3Nano, Inc.

“This alliance responds to the industry’s unmet need to deliver 50 Ohms per square films at far less than 1 percent haze.  We can deliver that product today at high volume.”

As a result of this relationship, C3Nano is positioned to be a complete solution provider to the flexible display, touch panel, and OLED industries.

Founded in 2010 as a spinout from Professor Zhenan Bao’s chemical engineering laboratory at Stanford University, C3Nano is the developer of the solution-based, transparent conductive inks and films as direct replacements for indium tin oxide (ITO).  C3Nano has raised more than $20 million in funding to date, which has enabled the company to quickly achieve ink formulations and expanded production capabilities.

Kimoto, headquartered in Saitama, Japan, is a developer of processing optical hard-coated films for the display, touch and auto industries.  Their films are used in the production of many high quality displays and touch panels used in mobile phones, tablets, computers and navigation systems.

From smartphones and tablets to computer monitors and interactive TV screens, electronic displays are everywhere. As the demand for instant, constant communication grows, so too does the urgency for more convenient portable devices — especially devices, like computer displays, that can be easily rolled up and put away, rather than requiring a flat surface for storage and transportation.

A new Tel Aviv University study, published recently in Nature Nanotechnology, suggests that a novel DNA-peptide structure can be used to produce thin, transparent, and flexible screens. The research, conducted by Prof. Ehud Gazit and doctoral student Or Berger of the Department of Molecular Microbiology and Biotechnology at TAU’s Faculty of Life Sciences, in collaboration with Dr. Yuval Ebenstein and Prof. Fernando Patolsky of the School of Chemistry at TAU’s Faculty of Exact Sciences, harnesses bionanotechnology to emit a full range of colors in one pliable pixel layer — as opposed to the several rigid layers that constitute today’s screens.

“Our material is light, organic, and environmentally friendly,” said Prof. Gazit. “It is flexible, and a single layer emits the same range of light that requires several layers today. By using only one layer, you can minimize production costs dramatically, which will lead to lower prices for consumers as well.”

From genes to screens

For the purpose of the study, a part of Berger’s Ph.D. thesis, the researchers tested different combinations of peptides: short protein fragments, embedded with DNA elements which facilitate the self-assembly of a unique molecular architecture.

Peptides and DNA are two of the most basic building blocks of life. Each cell of every life form is composed of such building blocks. In the field of bionanotechnology, scientists utilize these building blocks to develop novel technologies with properties not available for inorganic materials such as plastic and metal.

“Our lab has been working on peptide nanotechnology for over a decade, but DNA nanotechnology is a distinct and fascinating field as well. When I started my doctoral studies, I wanted to try and converge the two approaches,” said Berger. “In this study, we focused on PNA – peptide nucleic acid, a synthetic hybrid molecule of peptides and DNA. We designed and synthesized different PNA sequences, and tried to build nano-metric architectures with them.”

Using methods such as electron microscopy and X-ray crystallography, the researchers discovered that three of the molecules they synthesized could self-assemble, in a few minutes, into ordered structures. The structures resembled the natural double-helix form of DNA, but also exhibited peptide characteristics. This resulted in a very unique molecular arrangement that reflects the duality of the new material.

“Once we discovered the DNA-like organization, we tested the ability of the structures to bind to DNA-specific fluorescent dyes,” said Berger. “To our surprise, the control sample, with no added dye, emitted the same fluorescence as the variable. This proved that the organic structure is itself naturally fluorescent.”

Over the rainbow

The structures were found to emit light in every color, as opposed to other fluorescent materials that shine only in one specific color. Moreover, light emission was observed also in response to electric voltage — which make it a perfect candidate for opto-electronic devices like display screens.

Borrowing a trick from nature, engineers from the University of California at Berkeley have created an incredibly thin, chameleon-like material that can be made to change color — on demand — by simply applying a minute amount of force.

This new material-of-many-colors offers intriguing possibilities for an entirely new class of display technologies, color-shifting camouflage, and sensors that can detect otherwise imperceptible defects in buildings, bridges, and aircraft.

“This is the first time anybody has made a flexible chameleon-like skin that can change color simply by flexing it,” said Connie J. Chang-Hasnain, a member of the Berkeley team and co-author on a paper published today in Optica, The Optical Society’s (OSA) new high-impact journal.

By precisely etching tiny features — smaller than a wavelength of light — onto a silicon film one thousand times thinner than a human hair, the researchers were able to select the range of colors the material would reflect, depending on how it was flexed and bent.

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A Material that’s a Horse of a Different Color

The colors we typically see in paints, fabrics, and other natural substances occur when white, broad spectrum light strikes their surfaces. The unique chemical composition of each surface then absorbs various bands, or wavelengths of light. Those that aren’t absorbed are reflected back, with shorter wavelengths giving objects a blue hue and longer wavelengths appearing redder and the entire rainbow of possible combinations in between. Changing the color of a surface, such as the leaves on the trees in autumn, requires a change in chemical make-up.

Recently, engineers and scientists have been exploring another approach, one that would create designer colors without the use of chemical dyes and pigments. Rather than controlling the chemical composition of a material, it’s possible to control the surface features on the tiniest of scales so they interact and reflect particular wavelengths of light. This type of “structural color” is much less common in nature, but is used by some butterflies and beetles to create a particularly iridescent display of color.

Controlling light with structures rather than traditional optics is not new. In astronomy, for example, evenly spaced slits known as diffraction gratings are routinely used to direct light and spread it into its component colors. Efforts to control color with this technique, however, have proved impractical because the optical losses are simply too great.

The authors of the Optica paper applied a similar principle, though with a radically different design, to achieve the color control they were looking for. In place of slits cut into a film they instead etched rows of ridges onto a single, thin layer of silicon. Rather than spreading the light into a complete rainbow, however, these ridges — or bars — reflect a very specific wavelength of light. By “tuning” the spaces between the bars, it’s possible to select the specific color to be reflected. Unlike the slits in a diffraction grating, however, the silicon bars were extremely efficient and readily reflected the frequency of light they were tuned to.

Flexibility Is the Key to Control

Since the spacing, or period, of the bars is the key to controlling the color they reflect, the researchers realized it would be possible to subtly shift the period — and therefore the color — by flexing or bending the material.

“If you have a surface with very precise structures, spaced so they can interact with a specific wavelength of light, you can change its properties and how it interacts with light by changing its dimensions,” said Chang-Hasnain.

Earlier efforts to develop a flexible, color shifting surface fell short on a number of fronts. Metallic surfaces, which are easy to etch, were inefficient, reflecting only a portion of the light they received. Other surfaces were too thick, limiting their applications, or too rigid, preventing them from being flexed with sufficient control.

The Berkeley researchers were able to overcome both these hurdles by forming their grating bars using a semiconductor layer of silicon approximately 120 nanometers thick. Its flexibility was imparted by embedding the silicon bars into a flexible layer of silicone. As the silicone was bent or flexed, the period of the grating spacings responded in kind.

The semiconductor material also allowed the team to create a skin that was incredibly thin, perfectly flat, and easy to manufacture with the desired surface properties. This produces materials that reflect precise and very pure colors and that are highly efficient, reflecting up to 83 percent of the incoming light.

Their initial design, subjected to a change in period of a mere 25 nanometers, created brilliant colors that could be shifted from green to yellow, orange, and red – across a 39-nanometer range of wavelengths. Future designs, the researchers believe, could cover a wider range of colors and reflect light with even greater efficiency.

Chameleon Skin with Multiple Applications

For this demonstration, the researchers created a one-centimeter square layer of color-shifting silicon. Future developments would be needed to create a material large enough for commercial applications.

“The next step is to make this larger-scale and there are facilities already that could do so,” said Chang-Hasnain. “At that point, we hope to be able to find applications in entertainment, security, and monitoring.”

For consumers, this chameleon material could be used in a new class of display technologies, adding brilliant color presentations to outdoor entertainment venues. It also may be possible to create an active camouflage on the exterior of vehicles that would change color to better match the surrounding environment.

More day-to-day applications could include sensors that would change color to indicate that structural fatigue was stressing critical components on bridges, buildings, or the wings of airplanes.

“This is the first time anyone has achieved such a broad range of color on a one-layer, thin and flexible surface,” concluded Change-Hasnain. “I think it’s extremely cool.”

Leading global TV brands, Samsung Electronics, LG Electronics and Sony, gained market share and increased their year-over-year shares of LCD TV shipments by an average of 11 percent in 2014, which is higher than the market average. According to IHS (NYSE: IHS), the top three TV brands purchased more than one third (37 percent) of the total global TV panel supply in 2014, and they will continue to increase their share this year. Overall, the top three brands are expected to grow their LCD TV shipments 16 percent, year over year, to reach 110 million units or 42 percent of all TV panel shipments they want to secure from their suppliers in 2015.

“Based on very optimistic shipment targets, the panel-allocation dominance of these three companies — and Samsung, in particular — will be even more pronounced, which will put more competitive pressure on smaller competitors,” said Deborah Yang, display supply chain research director for IHS Technology, formerly DisplaySearch. “The three leading TV manufacturers will, therefore, have greater influence over the global panel supply this year, causing panel makers to list them as first priority customers.”

In the LCD TV industry, the companies controlling panel allocations during a shortage will garner the most market share. Companies that purchase panels at competitive prices during an over-supply can also save on costs, which helps raise profits. TV makers also prefer a shortage to an over-supply, because a shortage can stimulate consumer purchases; in an over-supply situation, prices fall quickly, which encourages consumers to postpone purchases, while they wait for even better bargains.

“For Samsung, LGE, and Sony, it makes sense to obtain large allocations and make the market tighter, especially when they dominate purchasing and can influence panel allocations,” Yang said. “Meanwhile, panel makers are encouraged to support them, because they must look for long-term winners, rather than just supporting smaller, niche players.”

The top three TV brands’ influence over certain panel sizes will also increase this year, according to the Quarterly LCD TV Value Chain & Insight Report from IHS. Based on 2015 LCD TV manufacturers’ business plans, the top three players will make up more than half of all panel allocations for six of the most popular panel sizes; if there are shortages, other TV manufacturers may have difficulty obtaining allocations for these sizes. “For 48-inch, 49-inch and 58-inch sizes, in particular, the purchasing power of the three TV market leaders is very strong,” Yang said. “As the largest companies’ panel allocations become even bigger, smaller players could be forced to take a niche approach or be squeezed out entirely.”

SmartKem, supplier of the market-leading tru-FLEX semiconductor platform, has announced an extensive collaboration programme with the Centre for Process Innovation (CPI) for the development of pre-production prototypes featuring the SmartKem unique range of semiconductor inks for the manufacture of ultra flexible thin-film transistors (TFT). The three year agreement will see a scaling-up of SmartKem activities; driving customer development programs for the manufacture of unbreakable and foldable displays and electronics.

Headquartered in Wales, SmartKem is a provider of semiconductor inks for the manufacture of truly flexible transistors for flexible displays and electronics. The SmartKem tru-FLEX inks offer, for the first time, transistors with outstanding electrical performance, unparalleled physical flexibility and the chance to manufacture at room temperature onto any surface type.  As such, electronic TFT arrays can be printed at low cost with extremely high throughput, making tru-FLEX technology the leading candidate for the manufacture of new form factor consumer devices such as bendy smartwatch displays and foldable mobile phones.

“This collaboration supports our on-going activity of delivering tru-FLEX to meet market demand,” said Steve Kelly, CEO of SmartKem Ltd. “We have established the potential of the technology and proven its position as a total technology solution over competing TFT materials. Now in conjunction with our customers, we’re moving towards manufacturing pre-production demonstrators. We have a long established track record of development work with CPI since SmartKem was founded in 2009. It has proven invaluable to have access to such a well equipped facility that offers us the ability to validate our technology in a confidential environment. We are very excited to have secured a long term agreement with such a high profile industry partner.”

Nigel Perry, CEO of CPI commented, “at CPI we are committed to providing leaders in the field of flexible electronics, like SmartKem, with a means to develop their technology safe in the knowledge that we are an independent development partner. Having a centralised facility offers customers the ability to develop and test prototypes at our labs and focus on what they do best. Having created such a significant uptake in the market, we are excited to be able to support SmartKem in transferring its landmark tru-FLEX technology platform into their pre-production pipeline; ultimately enabling ultra-flexible display technology.”

In August 2014, SmartKem also announced the receipt of Series A funding from an investment syndicate including BASF Venture Capital, Finance Wales, Octopus Investments and Entrepreneurs Fund. This new industrial partnership with CPI will directly support SmartKem in fast-tracking its customers’ pre-production development with the tru-FLEX technology platform.

The Centre for Process Innovation, based in the UK, is an independent technology innovation centre which forms part of the High Value Manufacturing Catapult. It provides innovators with the tools and manufacturing facilities to develop and prove their technologies and to build prototypes and refine processes with minimal financial risk and complete confidentiality. By testing products and manufacturing processes in the CPI labs and manufacturing pilot lines, companies can validate their technology prior to transfer to customer pilot lines and full scale production.

Even as smartphone panel resolution continues to rise, and as display sizes continue to grow, panel manufacturers are facing pressure to reduce prices. According to the Quarterly Mobile Phone Display Shipment and Forecast Report from IHS, a global source of critical information and insight, total mobile phone display shipments are estimated to reach a new record high of 2 billion units in 2014. Average smartphone display prices declined nearly 14 percent year-over-year (YoY) from $22 per module in 2013 to $19 in 2014. IHS Technology forecasts another double-digit fall for smartphone display prices in 2015, resulting in a blended ASP of about $17.

“While smartphone display resolution and sizes reach new milestones, panel makers are still being challenged to reduce display module prices,” said Terry Yu, analyst for small and medium displays and display technologies for IHS Technology, formerly with DisplaySearch. “Shipment and manufacturing of panels using various display technologies like a-Si, Oxide, LTPS and AMOLED continues to rise, while pricing continues to decline. The sharpest smartphone average panel price declines occurred in 2014, and this trend of double-digit declines is expected to continue in 2015.”

Panel makers (like Tianma, BOE, InfoVision, and Japan Display Inc. (JDI) via their subsidiary TDI) are all promoting their products to Chinese smartphone makers with aggressive pricing strategies. Chinese smartphone makers are agile enough to use economies of scale and their strong market position to better negotiate display prices. On the supply side, LTPS LCD manufacturing capacity is increasing in all regions. Taiwanese panel suppliers are aggressively shifting production of smartphone panels to Gen 5 fabs, as well. These factors are adding pressure to reduce prices.

According to the Monthly Smartphone and Tablet PC FPD Pricing Report, 5-inch LTPS TFT LCD FHD (1920×1080) smartphone panels with IPS/FFS LCD technology, experienced a decline of 30 percent YoY, from $30 in December 2013 to $21 in December 2014. “Smartphone ASPs will continue to drop substantially in the first quarter of 2015, which is a traditionally slow season for smartphone display panel purchasing,” Yu said.

ihs smartphone displays

The 5-inch 720 HD (1280×720 pixels) module is the most popular smartphone display size in China, helping the format to gain over 40 percent market share in the market global 5.x-inch space during 2014. “Most brands are promoting low-priced, high-specification models with these displays, especially on e-commerce platforms,” Yu said. “China is the major battlefield for 5-inch smartphone displays. Demand for these displays is very strong, but they face strong competitive price pressure in the set market.”

In China’s open market, prices for 5-inch 720HD panels declined significantly to just under $12 in December 2014. Business agreements aside, market pricing for low-specification 5.x-inch panels is expected to decline to about $11 by March 2015. Prices of some low-grade specifications panels (lower brightness requirement) could decline to below $10 by the same period.

Due to the booming demand for LTPS LCD in China, panel makers are expected to continue expanding their LTPS manufacturing capacities & shipment.

“By the end of 2016, new fab investments by AUO, BOE, China Star, Tianma, and Foxconn will result in at least five Gen 6 LTPS fabs running in China and Taiwan, which may induce more pressure to reduce smartphone ASPs in the future,” Yu said.

Another price-reduction pressure in the smartphone display market comes from aggressive smartphone end-market pricing by Chinese smartphone brands. According to the Monthly Smartphone and Tablet PC FPD Pricing Report, after the introduction of the iPhone 6 Plus with its 5.5-inch FHD display, more Android-based premium models are expected to come equipped with wide-quad high-definition (WQHD) (2560×1440) displays driving FHD models down into the mid-range segment with lower pricing.

On December 23, 2014, Meizu, a rising brand in China, introduced its new “No Blue Note” smartphone, which was equipped with a 5.5-inch FHD display from Taiwan, which sells for just CNY 999 ($161). This model and pricing has been cited by many in the industry as a warning for upcoming price competition in 2015. “Facing ASP pressures, display cost reduction will be the top priority for the panel makers, especially through more effective production yield rate management and improvements in component performance,” Yu said.