Category Archives: LED Packaging and Testing

EV Group (EVG), a supplier of wafer bonding and lithography equipment for the MEMS, nanotechnology and semiconductor markets, today announced that its NILPhotonics Competence Center—established to assist customers in enabling new and enhanced products and applications in the field of photonics—has generated strong interest from customers and resulted in multiple system orders since its launch in December 2014. New system orders have included the company’s EVG700/7000 Series UV-NIL (UV nanoimprint lithography) systems with SmartNIL technology to support high-volume manufacturing applications, including displays, light emitting diodes (LEDs) and wafer-level optics.

EV Group wafer

Since its initial launch, the NILPhotonics Competence Center has also expanded the products and applications it is supporting. These include photonic and microfluidic devices for bio-medical applications that pave the way for faster and more accurate diagnosis of diseases, as well as plasmonic structures that simultaneously carry optical and electrical signals and can be scaled to the smallest dimensions to enable new chip designs as well as better-performing devices, such as waveguides and sensors.

“The prevailing perception has been that despite the potential benefits of NIL technology, the barrier to entry for integrating it into high-volume manufacturing (HVM) is high. That simply isn’t the case. EV Group has invested significant resources over many years in developing NIL technology as an HVM-capable solution for a number of applications,” stated Markus Wimplinger, corporate technology development and IP director at EV Group. “Today, we have the world’s largest installed base ofmore than 200 systems at customer facilities around the globe supporting volume-manufacturing of LEDs, MEMS, optics, photovoltaics and other devices. Our NILPhotonics Competence Center allows us to more easily bring all of our process and product capabilities and expertise to bear in helping our customers enable new photonic products and applications.”

EVG’s NILPhotonics Competence Center leverages EVG’s process and equipment know-how in NIL and other process areas such as wafer bonding to support emerging photonic applications and significantly shorten time to market through fast process implementation and optimization, as well as through customized equipment design. In addition, EVG has a global partner network to draw from to support its customers’ process integration and optimization efforts across the NIL infrastructure, including template manufacturing, resist materials and supporting equipment. As a result, EVG is able to provide consultation and support across all phases of the product lifecycle—from design for manufacturing and prototyping through process development, qualification runs, pilot manufacturing and process transfer.

“More than a decade ago, EV Group launched the NILCom Consortium with support from companies representing key aspects of the NIL supply chain in order to speed commercialization of NIL technology. Through the dedicated efforts of all of our members, we are pleased to announce that the NILCom Consortium has successfully completed its charter and will end formal operations. That said, we will continue to collaborate with companies across the NIL supply chain including our former members as needed to ensure that NIL technology continues to address future customer roadmap requirements,” added Wimplinger.

Cambridge Nanotherm today announced that Howard Ford has joined the board as chairman. Ford brings unrivalled experience operating at the highest level in both start-up and global technology companies. His knowledge and experience of transforming companies into global brands will help to ensure Cambridge Nanotherm continues its rapid growth.

Sales of Cambridge Nanotherm’s thermal management solutions for LEDs have exploded in 2015 and Ford will help continue the drive for expansion into key markets in Asia and the US.

“Howard has an outstanding track record in companies large and small. Both our employees and investors are delighted that he has agreed to join as we expand our product offering, customer base and geographical presence and continue to aggressively grow global sales,” commented Ralph Weir, CEO. “Howard’s experience, both at the helm of multinational organisations and moulding tech start-ups into global players makes him the perfect fit for Cambridge Nanotherm as we reinforce our strategic direction and cement our position as one of the market leaders for LED thermal management.”

“Cambridge Nanotherm is transforming the landscape of thermal management,” added Ford. “I’m relishing the opportunity to bring my experience to bear on a company that is making such big waves in the LED market.”

Ford has worked for a wide variety of high-profile technology companies in his career. Significant roles include chief executive of BT Cellnet and general manager of IBM’s European PC business; Ford was also managing director of Equant Network Services before it was acquired by France Telecom in 2005. In addition to Cambridge Nanotherm, Howard currently holds the position of chairman with Display Data, Pyreos, Light Blue Optics and Filtronic plc.

Cambridge Nanotherm’s innovative nanoceramic thermal management solutions have seen unprecedented market demand. Ford’s commercial expertise and strategic vision will help the board and management team build on this foundation. Cambridge Nanotherm’s move to strengthen the board with this appointment follows on from the appointment of Ewald Braith as non-executive director in April.

Quantum dots are finally ready for prime time and will exceed traditional phosphor revenue by 2020 by allowing LCD to compete with OLED in the race for the next display generation.
Yole Développement (Yole), the “More than Moore” market research and strategy consulting company releases a LED downconverters technology & market report, entitled “Phosphors & Quantum Dots 2015: LED Downconverters for Lighting & Displays”. Under this new report, the company proposes a deep review of the industry, especially the impact of the quantum dots development on the display and traditional phosphors industry. Are the quantum dots a real competitor of OLEDs technology?

After the lukewarm reception of 3D and 4K, the display industry needs a new and disruptive experience improvement to bring consumers back to the store. Image quality perception increases significantly when color gamut and dynamic contrast ratio are improved. Leading movie studios, content providers, distributors and display makers gathered and formed the “UHD Alliance” to promote those features.

“OLED was believed to be the technology of choice for this next generation of displays. But production challenges have delayed the availability of affordable OLED TVs. LCD TVs with LED backlights based on quantum dots downconverters can deliver performance close to, or even better than OLED in some respects, and at a lower cost,” said Dr. Eric Virey, Senior Analyst, LEDs at Yole.

Until OLEDs are ready, QD-LCD have a unique window of opportunity to try to close enough of the performance gap that the majority of the consumers won’t perceive the difference between the two technologies and price would become the driving factor in the purchasing decision. Under this scenario, QD-LCD could establish itself as the dominant technology while OLED would be cornered into the high end of the market. OLED potentially offers more opportunities for differentiation but proponents need to invest massively and still have to resolve manufacturing yield issues. For tier-2 LCD panel makers who can’t invest in OLED, QDs offer an opportunity to boost LCD performance without additional CAPEX on their fabs. At the 2015 CES, 7 leading TV OEMs including Samsung and LG showed QD-LCD TVs.

With tunable and narrowband emissions, QDs offer unique design flexibility. But more is needed to enable massive adoption, including the development of further improved Cd-free compositions.

And traditional phosphors haven’t said their last word. If PFS could further improve in term of stability and decay time and a narrow-band green composition was to emerge, traditional phosphors could also be part of the battle against OLED.

“… LCD TVs with LED backlights based on quantum dots downconverters can deliver performance close to, or even better than OLED in some respects, and at a lower cost.” said Dr. E. Virey, Yole.

Yole’s analysis, “Phosphors & Quantum Dots 2015: LED Downconverters for Lighting & Displays”, presents an overview of the quantum dot LED market for display and lighting applications including quantum dot manufacturing, benefits and drawbacks, quantum dots LCD versus OLED and detailed market forecast.

While volumes are expected to more than double between 2015 and 2020, LED phosphor prices have declined dramatically, leading to a flat revenue outlook. Low technology barriers of entrance on the most mature compositions have prompted companies to procure turnkey manufacturing equipment and enter the market. With little to no quality control and R&D expenses, some have achieved low cost comparable to that of the tri-phosphors used in fluorescent lamps. In a bid to capture market shares, they triggered an intense price war. But is the situation so critical for the LED downconverters players?

Indeed the analysis cannot be stopped at this point. And Yole Développement (Yole), the “More than Moore” market research and strategy consulting company, proposes today a deep analysis of the market challenges and technology trends with its LED downconverters technology & market report, entitled “Phosphors & Quantum Dots 2015: LED Downconverters for Lighting & Displays”. Under this report, Yole’s team proposes a comprehensive review of the LED downconverters market and competitive landscape. This analysis presents the requirements for lighting and displays; configurations and dispensing methods; trends in phosphor compositions …

“With major YAG IP expiring from 2017, leading Chinese LED makers will have easier access to overseas markets, and domestic Phosphor suppliers such as Yuji, Grirem, YT Shield, Illuma or Sunfor will expand their markets, further increasing YAG commoditization,” explained Dr. Eric Virey, Senior Analyst, LEDs at Yole. And he adds: “Phosphor makers are therefore shifting their efforts toward higher added value materials such as nitrides, which, while prices have also decreased significantly during the period, have maintained better margins.”

But both emerging and established vendors such as Intematix will face Mitsubishi’s will to enforce its IP and maintain leadership on this segment.

Despite a difficult environment, some companies will strive. As illustrated by very wide price ranges, despite commoditization on the low end, LED phosphors remain a specialty market on the high end. Leading suppliers still commend significant price premiums and will strive to create value to maintain margins. This can be achieved through improved performance and consistency, customization, and innovative products. Solid IP shielding their customers from the risk of a patent lawsuit is also a strong element of differentiation. The LED phosphor market will remains technology and IP driven. While China-based suppliers are winning the price war, they now need to fight the patent war.

Moreover, in its LED downconverters’ technology & market analysis, Yole announces: “Garnets will keep dominating the market in volume but innovation will pay off and new compositions will capture most of the revenue.”

Indeed, YAG remains the best broadband yellow phosphor for generating white light. But its use is restricted by strong IP owned by Nichia. Silicates are the best substitute, although still lagging slightly in term of cost and performance. With critical IP to start expiring from 1997 and prices now significantly lower than any alternative, Yole expects YAG to become the ubiquitous yellow phosphor by the end of the decade while silicate essentially disappear. For green phosphors, LuAG, silicates and the emerging, cost-efficient GaYAG are the best broadband emitters for high CRI lighting. For high color gamut displays, β-SiAlON is favored due to its high stability and narrow band emission.
Over the last 3 years, nitrides prices have decreased 3x to 10x and the composition family has risen to become the dominant red phosphors for high CRI lighting and wide color gamut displays. Suppliers have proliferated despite IP restrictions. But a new material, Mn4+ doped PFS (potassium fluorosilicate) developed by GE and already manufactured by Denka, Nichia and GE could challenge the nitride dominance in display applications thanks to its extremely narrow band and despite its low absorption. Many other phosphor manufacturers such as Intematix are developing PFS and Yole’s team expects the competition to intensify. However, GE holds strong patents and it remains to be seen how much leverage this will provide the conglomerate in controlling this emerging segment.

San’an Optoelectronics Co., Ltd. today announced that it has licensed the United States patents of an LED patent portfolio it recently acquired from a major Japanese company to its subsidiary, Luminus Devices, Inc.

The portfolio comprises over 125 issued patents, including over thirty United States patents as well as issued patents in China, Japan, Korea, Taiwan, and Germany.  The earliest patents in the portfolio have priority dates reaching back to the mid-1990s, and more recent patents are from the mid-2000s.  These patents in the acquired portfolio are directed to a range of fundamental LED chip and wafer level technology, such as p-type branch electrodes (for example U.S. Patent Nos. 6,881,985 and 6,384,430), transparent ZnO layers, and reflecting electrodes, barrier layers (U.S. Patent No. 6,265,732), spacer layers, doped active layers (U.S. Patent No. 6,081,540), optimized MQWs (U.S. Patent No. 6,501,101), direct-bonded substrates, and GaInP current spreading layers.

According to San’an President Zhiqiang Lin, “We were quite pleased to acquire this well-respected LED patent portfolio as it complements the San’an patent portfolio nicely in time and subject matter and increases the San’an patent holdings to over 280 issued patents and published applications.  San’an recognizes the importance of a strong patent portfolio in the LED industry and we are committed to growing our patent base organically and by strategic acquisition.”

The license of the United States patents to Luminus Devices is exclusive, subject to prior issued licenses, with the right to enforce.  “The addition of the licensed patents to our existing patent portfolio further reinforces the position of Luminus Devices in the LED market,” said Decai Sun, the chief executive officer of Luminus Devices.  Luminus Devices has over eighty patents worldwide including fifty United States patents and is the exclusive licensee of key patents related to laser lift-off and patterned sapphire substrates.

Consider these eight issues where the packaging team should be closely involved with the circuit design team.

BY JOHN T. MACKAY, Semi-Pac, Inc., Sunnyvale, CA

Today’s integrated circuit designs are driven by size, performance, cost, reliability, and time- to-market. In order to optimize these design drivers, the requirements of the entire system should be considered at the beginning of the design cycle—from the end system product down to the chips and their packages. Failure to include packaging in this holistic view can result in missing market windows or getting to market with a product that is more costly and problematic to build than an optimized product.

Chip design

As a starting consideration, chip packaging strategies should be developed prior to chip design completion. System timing budgets, power management, and thermal behavior can be defined at the beginning of the design cycle, eliminating the sometimes impossible constraints that are given to the package engineering team at the end of the design. In many instances chip designs end up being unnecessarily difficult to manufacture, have higher than necessary assembly costs and have reduced manufacturing yields because the chip design team used minimum design rules when looser rules could have been used.

Examples of these are using minimum pad-to-pad spacing when the pads could have been spread out or using unnecessary minimum metal to pad clearance (FIGURE 1). These hard taught lessons are well understood by the large chip manufacturers, yet often resurface with newer companies and design teams that have not experienced these lessons. Using design rule minimums puts unnecessary pressure on the manufacturing process resulting in lower overall manufacturing yields.

Packaging 1

FIGURE 1. In this image, the bonding pads are grouped in tight clusters rather than evenly distributed across the edge of the chip. This makes it harder to bond to the pads and requires more-precise equipment to do the bonding, thus unnecessarily increasing the assembly cost and potentially impacting device reliability.

Packaging

Semiconductor packaging has often been seen as a necessary evil, with most chip designers relying on existing packages rather than package customization for optimal performance. Wafer level and chipscale packaging methods have further perpetuated the belief that the package is less important and can be eliminated, saving cost and improving performance. The real fact is that the semiconductor package provides six essential functions: power in, heat out, signal I/O, environmental protection, fan-out/compatibility to surface mounting (SMD), and managing reliability. These functions do not disappear with the implementation of chipscale packaging, they only transfer over to the printed circuit board (PCB) designer. Passing the buck does not solve the problem since the PCB designers and their tools are not usually expected to provide optimal consideration to the essential semiconductor die requirements.

Packages

Packaging technology has considerably evolved over the past 40 years. The evolution has kept pace with Moore’s Law increasing density while at the same time reducing cost and size. Hermetic pin grid arrays (PGAs) and side-brazed packages have mostly been replaced by the lead-frame-based plastic quad flat packs (QFP). Following those developments, laminate based ball grid arrays (BGA), quad flat pack no leads (QFN), chip scale and flip-chip direct attach became the dominate choice for packages.

The next generation of packages will employ through-silicon vias to allow 3D packaging with chip-on-chip or chip-on-interposer stacking. Such approaches promise to solve many of the packaging problems and usher in a new era. The reality is that each package type has its benefits and drawbacks and no package type ever seems to be completely extinct. The designer needs to have an in-depth understand of all of the packaging options to determine how each die design might benefit or suffer drawbacks from the use of any particular package type. If the designer does not have this expertise, it is wise to call in a packaging team that possesses this expertise.

Miniaturization

The push to put more and more electronics into a smaller space can inadvertently lead to unnec- essary packaging complications. The ever increasing push to produce thinner packages is a compromise against reliability and manufacturability. Putting unpackaged die on the board definitely saves space and can produce thinner assemblies such as smart card applications. This chip-on-board (COB) approach often has problems since the die are difficult to bond because of their tight proximity to other components or have unnecessarily long bond wires or wires at acute angles that can cause shorts as PCB designers attempt to accommodate both board manufacturing line and space realities with wire bond requirements.

Additionally, the use of minimum PCB design rules can complicate the assembly process since the PCB etch-process variations must be accommodated. Picking the right PCB manufacturer is important too as laminate substrate manufacturers and standard PCB shops are most often seen as equals by many users. Often, designers will use material selections and metal systems that were designed for surface mounting but turn out to be difficult to wire bond. Picking a supplier that makes the right metallization tradeoffs and process disciplines is important in order to maximize manufacturing yields

Power

Power distribution, including decoupling capaci- tance and copper ground and power planes have been mostly a job for the PCB designer. This is a wonder to most users as to why decoupling is rarely embedded into the package as a complete unit. Cost or package size limitations are typically the reasons cited as to why this isn’t done. The reality is that semiconductor component suppliers usually don’t know the system requirements, power fluctuation tolerance and switching noise mitigation in any particular installation. Therefore power management is left to the system designer at the board level.

Thermal Management

Miniaturization results in less volume and heat spreading to dissipate heat. Often, there is no room or project funds available for heat sinks. Managing junction temperature has always been the job of the packaging engineer who must balance operating and ambient temperatures and packaging heat flow.

Once again, it is important to develop a thermal strategy early in the design cycle that includes die specifics, die attachment material specification, heat spreading die attachment pad, thermal balls on BGA and direct thermal pad attachment during surface mount.

Signal input/output

Managing signal integrity has always been the primary concern of the packaging engineer. Minimizing parasitics, crosstalk, impedance mismatch, transmission line effects and signal atten- uation are all challenges that must be addressed. The package must handle the input/output signal requirements at the desired operating frequencies without a significant decrease in signal integrity. All packages have signal characteristics specific to the materials and package designs.

Performance

There are a number of factors that impact perfor- mance including: on-chip drivers, impedance matching, crosstalk, power supply shielding, noise and PCB materials to name a few. The performance goals must be defined at the beginning of the design cycle and tradeoffs made throughout the design process.

Environmental protection

The designer must also be aware that packaging choices have an impact on protecting the die from environmental contamination and/or damage. Next- generation chip-scale packaging (CSP) and flip chip technologies can expose the die to contami- nation. While the fab, packaging and manufacturing engineers are responsible for coming up with solutions that protect the die, the design engineer needs to understand the impact that these packaging technologies have on manufacturing yields and long-term reliability.

Involve your packaging team

Hopefully, these points have provided some insights on how packaging impacts many aspects of design and should not be relegated to just picking the right package at the end of the chip design. It is important that your packaging team be involved in the design process from initial specification through the final design review.

In today’s fast moving markets, market windows are shrinking so time to market is often the important differentiator between success and failure. Not involving your packaging team early in the design cycle can result in costly rework cycles at the end of the project, having manufacturing issues that delay the product introduction or, even worse, having impossible problems to solve that could have been eliminated had packaging been considered at the beginning of the design cycle.

System design incorporates many different design disciplines. Most designers are proficient in their domain specialty and not all domains. An important byproduct of these cross-functional teams is the spreading of design knowledge throughout the teams, resulting in more robust and cost effective designs.

LED Taiwan, opening today at TWTC Nangang Exhibition Hall in Taipei, is Taiwan’s only LED manufacturing-focused exposition. LED Taiwan (March 25-28) showcases LED production equipment and materials, epi wafers, crystals, packaging, modules, etc., as well as related technologies and manufacturing solutions. Organized by SEMI and TAITRA, LED Taiwan is the country’s most influential LED exhibition where manufacturers unveil their products, technologies, and solutions. The Taiwan International Lighting Show (TILS) and Taiwan Solid State Lighting (TSSL) are co-located at LED Taiwan. This combination exhibition platform provides both attendees and exhibitors the world’s most comprehensive view of solid state lighting technology and products, from manufacturing to applications.

As countries across the globe embrace the use of LED lighting, renewed capital spending and capacity increases are foreseen for both 2015 and 2016.  According to the quarterly SEMI Opto/LED Fab Forecast on HB-LED front-end fabs, 2015 LED wafer fab equipment spending will rise approximately 24 percent to nearly US$1.5 billion in 2015, which will boost epitaxy capacity this year. Investment momentum is expected to continue in 2016 with $1 billion spending in front-end LED epitaxy and chip facilities.

Attendees at LED Taiwan 2015 will find solutions and technologies — from hardware, materials, parts, manufacturing, and inspection to test for component manufacturing and encapsulation and thermal dissipation. With a combined 337 exhibitors showcasing their latest developments in LED component technologies, LED manufacturing processes and display lighting applications in 898 booths, the three-in-one, industry-specific event is expected to attract over  20,000 visitors from across the world for the four-day event.

At the LED Executive Summit today (March 25), themed “What’s Next for LED?,” presenters from Cree, EPISTAR, OSRAM Opto, Philips Lumileds, with special video greetings from Dr. Shuji Nakamura, Nobel Prize in Physics Winner 2014. They will share their perspectives on the challenges and opportunities in the LED industry.

The LED Taiwan TechXPOT sessions include:

  • March 25: “Manufacturing Equipment and Materials” track includes speakers from: Advanced International Multitech, Aixtron, DISCO, Dow Corning, Shanghai Micro Electronics Equipment (AMEC), SEMI, Alinc Taiwan, and Sil-More Industrial.
  • March 26: “Sapphire and PSS” track features presenters from Advanced System Technology, EVG, Galaxy Technology Development, Meyer Burger, Monocrystal, Rigidtech, Sandvik Hyperion, Smooth & Sharp, and Yole.
  • March 27: “LED Advanced Technologies” track includes speakers from: Advanced Optoelectronic Technology, ASM, Beijing NMC, Epistar, Everlight, Lextar, PlayNitride, and Yole.
  • March 28: “Smart Lighting and Automobile Lighting” track with presenters from Cree, Infineon Technologies Taiwan, and TSLC.

For more information on LED Taiwan, please visit: www.ledtaiwan.org (Chinese) or www.ledtaiwan.org/en (English).

Seoul Semiconductor, a developer of LED technology, on March 19th announced the availability of new Acrich3 modules for a wide range of residential and commercial lighting applications. The new advanced Acrich3 solution from Seoul Semiconductor enables the next generation of Smart-Lighting systems with the ability to interface through a wide variety of wireless networks and sensors. This technology does not require a complex AC/DC converter and can be operated directly from the AC mains, which simplifies designs, reduces component count and improves on the reliability of the luminaire. It also incorporates an analog dimming input as well and an increased compatibility with existing TRIAC dimmers with the ability to do uniform dimming giving lighting designers an easy to implement advanced lighting solution.

The new Acrich3 modules being released today incorporate Seoul Semiconductor’s proven and reliable high voltage LED architecture with Acrich MJT series of LEDs. These modules are available in different lumen outputs and form factors to address a wide range of lighting applications from downlights to street and area lighting. Available in 2700K-6500K with CRI options of 70, 80 and 90 these modules offer typical efficiencies of upto 100lm/W with low THD and high power factor.

Kibum Nam, Vice President of Product Development, said “The new Acrich3 modules from Seoul Semiconductor offer a complete solution for smart lighting systems with the Acrich3 IC and MJT LEDs. First launched in 2005 the Acrich technology has provided innovative solutions worldwide to a wide range of applications in the commercial, residential and industrial lighting environments. In the future, Seoul Semiconductor plans introduce more products to further enhance the adoption of the Acrich technology.”

“The LED market is a complex but promising market,” commented Pars Mukish, Business Unit Manager, LED, OLED and Sapphire at Yole Développement (Yole). In 2015, companies are not relying on more technical breakthroughs, except at the LED module level, where integration remains an important issue.

“However, there is still overcapacity,” said Mukish. “This is causing many changes in the supply chain, first at the chip level, then at the module/system level. The spin-off Royal Philips announced in July 2014 of its LED business, which grew from its acquisition of Lumileds in 2005, is one example.”

The LED industry’s complexity results from numerous technical issues, its many players and a multitude of lighting applications. Its promise comes thanks to especially large volume lighting opportunities, stresses Yole in its latest reports. Yole, the ‘More than Moore’ market research and strategy consulting company, foresees a global business reaching almost $516 million at the system level by 2016. (Source: LED in road and street lighting report, Jul. 2013, Yole Développement & Luxfit)

Today, LED technology’s average penetration rate is from 10-20 percent depending on geographic area. Each country has its own policy and has set up different measures to help LED implementation. For example, in Japan, penetration has reached 30 percent, thanks to government involvement.

Governmental measures are clearly welcome, as the technology is still considered expensive by the public. “Even though we saw a real breakthrough for LED technology from 2006 to 2014, upfront LED costs are still high compared to existing technologies,” explains Mukish. “Today, the real growth is in external lighting applications where LED technology is partially implemented. Commercial and industrial lighting players are also considering LED technology but today implementation is still developing.

In 2015, technical issues are different to previous years. They are mainly located at the LED module level. LED market leaders are therefore developing answers to packaging and integration needs. In the report entitled LED Packaging Technology and Market trends (Sept. 2014, Yole Développement), Yole has detailed the positive impact of advanced packaging technologies on LED manufacturing, especially LED packaging materials.

Mukish adds: “In 2015, we clearly see the value moving later in the supply chain. It was initially at the LED chip level, but we have identified strong investments at the module and system level to develop smart solutions in terms of packaging technologies and functionalities.” In this context, Yole is focusing its 2015 activities on analyzing new technologies at the LED module level. The company is investigating the impact on the supply chain and determining key players’ strategies (LED module, related technologies and equipment report: available mid-2015).

illus_ledactivities_yole_march2015

Soraa, a developer of GaN on GaN LED technology, announced today that Ann Reo has joined the company as Senior Vice President of Product Development. Ann brings over 20 years of LED product development and lighting design experience to Soraa.

“Over the last year, our product offering has expanded far beyond the MR16 LED lamp that put us on the map,” said Jeff Parker, CEO of Soraa. “Ann’s background in lighting design and expertise in building LED products from the ground up gives Soraa an edge in pioneering solutions that designers and customers want—and the market needs.”

“LED technology has fascinated me since 1999, and I believe Soraa’s GaN on GaN LED technology is the first true milestone since the invention of the LED,” explained Ms. Reo. “I am beyond thrilled to be joining such an innovative company with a very talented team, and I look forward to developing LED products that continue to inspire outstanding lighting designs.”

After completing her Bachelor of Science in Architectural Studies and Masters of Architecture at the University of Illinois at Urbana-Champaign, the first decade of Reo’s career was split between architectural firms, lighting companies and design consultancies. Then in 2001, Ann developed a business plan, raised venture capital investment and launched her own LED-based luminaire company named io Lighting. Serving as President and CEO, she grew the company until Eaton’s Cooper Lighting acquired it in 2007. Under Ann’s leadership, IO’s products won several design awards, including the Best New Product of the Year at LIGHTFAIR International 2004., At Cooper, Reo stayed on board as Vice President of Global SSL Solutions and General Manager of io Lighting.

Ann will lead Soraa’s new product development efforts in light engine design for OEM integration as well as custom solutions for specifiers, OEMS and end-users.