Issue



Show me the quality


12/01/2008







What the heck are they teaching at the university business schools these days? Apparently, based on the brain trusts now running most of the world’s banks and corporations, it’s a curriculum pretty lean on economics and sound business practices and with a heavy emphasis on political science. I guess that only makes sense these days, though, since politicians are now pretty much calling the shots in our “free-enterprise system” anyway.

One thing I do know, however, is that whatever nonsense is being spun in the lecture halls, one simple truth will remain intact: Things have value, and some things have more value than others. A Japanese or German car, for example, has more value than an American car. That’s got nothing to do with nationalism or marketing, it’s just a fact, based on years of personal experience and comparison by consumers. And it’s a fact based on the conscious decision of American car executives to sacrifice quality and company reputations for a quick buck. Anyone remember the Vega, the Pinto, the K-car? Probably not too many. You’d have to have been around a while, because they didn’t stay on the road long.

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