Category Archives: Displays

November 29, 2012 – The market for materials used in printed electronics manufacturing will nearly double over the next five years as new materials are brought forth that are printing process-compatible and are sufficiently low-cost to support low-cost volume production of printed electronic devices, according to a Lux Research report.

"Much of the promise of printed electronics lies in the potential to manufacture devices through low-cost, high-throughput manufacturing," said Jonathan Melnick, Lux Research analyst and lead author of the report, "Inking Money: The prospects for materials in printed electronics." To do that, though, will require creation and implementation of various materials that offer good enough performance and are compatible with printing processes — without becoming too costly themselves."

Examining a range of materials with a breadth of complexity, performance, and cost — focusing on conductive inks and pastes, new transparent conductive films, and semiconductor inks — Lux offers the following observations:

  • Silver thrives; alternatives struggle. The market for opaque conductive inks alone will grow to $2.4 billion in 2017, from $1.4 billion in 2012, with medical and RFID among the fastest-growing segments. However, silver paste will still dominate and other materials will only find traction in solar applications.
  • Rapid smartphone adoption offers a bonanza. Transparent conductive films (TCF) to replace indium tin oxide (ITO) widely used in touchscreens will grow to $705 million, of which $112 million will come from the inks. Most of that will be driven by smartphone touchscreens, with tablets a distant second — meaning there’s a wide range of potential growth scenarios.
  • Displays lead the way for printed semiconductors. Printed semiconductors will grow to $68 million in 2017, with solution-processed OLED emissive materials the lead application.

Rising silver cost will have less impact on emerging silver paste and ink alternatives prices. (Source: Lux Research)

November 29, 2012 – Despite graphene’s promise as a material in future electronics with excellent properties in almost all applications, it still faces difficulties in market acceptance, according to a report from IDTechEx.

The firm calculates a $100M market for graphene in 2018, as the material seems to be reaching the peak of its hype cycle: prototypes and first-generation products have been launched; a mushrooming of start-up formations has occurred; and the industry has seen a flurry of seed and early-stage funding. Several companies are already within the second or third round of financing, and the second generation of products are being launched with more realistic assessment of the near- to medium-term market opportunity, according to Khasha Ghaffarzadeh, technology analyst at IDTechEx, and co-author of the report "Graphene: Analysis of Technology, Markets and Players 2013-2018."

Figure 1: The hype cycle of graphene. Graphene is hyped but it is moving past the peak of inflated expectations.
(Source: IDTechEx)

Depending on the number of layers, purity, oxygen content, crystallinity, and form (powder or sheet), the quality of the graphene can vary, and each can be placed on a quasi-empirical chart, in which the limiting cases are graphite, graphite oxide, graphene oxide, and graphene.

Figure 2: The many different graphene types can be categorized between the limiting cases of graphene oxide, graphene, graphite oxide, and graphite. The properties will different depending on where the graphene sits within this space.
(Source: IDTechEx)

Different manufacturing techniques are used, including micro-cleavage, chemical vapor deposition, liquid-phase exfoliation, and oxidization-reduction and plasma, with a trade-off between cost and scalability vs. graphene quality, says IDTechEx. Certain techniques may be better suited for high-volume applications with relaxed performance requirements, while others serve applications demanding high performance levels.

In many cases, the main strategy for graphene acceptance is as a replacement for existing materials in products such as carbon black, carbon fiber, graphite, carbon nanotubes, silver nanowires, ITO, silver flakes, copper nanoparticles, aluminum, silicon, GaAs, and ZnO.

Figure 3: Scalability, cost and graphene quality trends for different manufacturing techniques. (Source: IDTechEx)

The industry is now gearing up to move beyond research activities, and other applications are being developed, including RFID, smart packaging, supercapacitors, composites, ITO replacement, sensors, logic, and memory. The largest near-term market opportunity for graphene beyond R&D is in composites and energy storage applications, IDTechEx says. Graphene’s adoption in transparent conduction applications will be limited because it falls short both on cost and performance compared to other options, the firm says. Similarly graphene won’t find easy inroads into transistors due to its lack of bandgap and the high level of standards set by existing materials

November 28, 2012 – NPD DisplaySearch analyst Paul Gagnon took the pulse of consumer shoppers on Black Friday and came away with three observations: bargains are a priority, consumers want bigger upgrades, and Walmart flexed its muscles. He bases them on what apparently was firsthand experience standing in line like everyone else, plus "reports from colleagues in the industry."

Consumers love bargains… Customers seemed to have their Black Friday TV-deal priorities in order thusly: price, size, brand, and little interest in any other feature. Gagnon noted Emerson 32-in. LCD TVs vanished at a $148 price point, but same-sized Samsung versions stood stacked on the floor largely untouched later on Friday even at $100 off. At a Best Buy later in the day he reports customers sought out a "shockingly low" priced ($179) Toshiba 40-in. TV, but upon learning they were sold out they resigned to next year’s Black Friday rather than seek a replacement. That suggests the motivation was far more on finding a good deal vs. really wanting a new TV — "which should be a wake-up call to the to the industry to not focus so much on promoting shocking prices to drive traffic," he writes.

…but not "step-up" features. At the same time, Gagnon noted that there was little "chatter" and activity surrounding "step-up models" of TVs featuring improvements such as Smart TV, 3D, or LED technology. Over 90% of Chinese LCD TV shipments were LED backlit in 3Q12, but North America isn’t even at 50% yet and ranks near last in the world in terms of unit shipment share, he points out. " Do US consumers understand the feature, and just not care? Are retailers not doing an effective job of educating customers about the technology? Are the prices too high? Probably some combination of all of these factors is at play."

Confirmed: Bigger is believed better. While consumers flocked to promotions of sub-$200 32-in. TVs, a lot of them also sought out bigger models (≥40-in.). Gagnon lists a number of notable Black Friday promotions this year for bigger-sized panels, in some cases with 50-in. models at the same price point as last year’s 40-in. models; some of that is just natural price erosion, he acknowledges. But consumers are also eager to replace 32-in. TVs with significantly bigger models — and that’s particularly good news for panel makers who sell by the square meter.

The power of Walmart compels them! Even in the face of a labor dispute, Walmart heavily promoted its Black Friday deals and it seems to have paid off as waves of promotions kept shopper traffic spread out and lines flowing smoothly, Gagnon writes. "It seemed Walmart was more effective at pulling shoppers looking for TVs this Black Friday, reporting today that it sold more than 1.3 million televisions since 8PM on Thursday," he notes, showing a photo of shoppers "Starbucks and Smartphones in hand" at 5am lined up for a $299 Panasonic 50-in plasma TV. He also notes that Funai "moved a lot of boxes during Black Friday" — the firm climbed to #1 in LCD TV shipments in 3Q12 and nearly 20% share, with many of those units destined for Walmart’s Black Friday push, with whom it has partnered for years, he notes.

EV Group has completed its expanded cleanroom IV facility at its corporate headquarters in Austria, which doubled its cleanroom space for process development and pilot production services.

As part of the company’s long-term growth strategy to address high-volume tool orders and speed time to market, EV Group, a supplier of wafer bonding and lithography equipment, also increased the size of its application labs, added new R&D facilities for internal tool development and testing, and opened a new customer and employee training center.

The customer and employee training center provides several new rooms for instructional training courses, as well as a large number of manual and automated EVG tools for training.

While manufacturing and product development are centralized at EV Group’s corporate headquarters, technology and process development teams in Austria work closely with the company’s subsidiaries in Tempe, AZ; Albany, NY; Yokohama and Fukuoka, Japan; Seoul, South Korea; and Chung-Li, Taiwan, where additional, state-of-the-art application labs and cleanroom facilities are available.

Earlier this year, the addition of an ultra-modern manufacturing facility that doubled the production floor space marked the completion of the first phase of EVG’s long term expansion plans. Already positively contributing to EVG’s growth from the beginning of 2012, the company increased its order intake in FY12 (ended September 30) by 5 percent over fiscal 2011, and increased its revenue by 20 percent within the same period.

Many of the world’s 3D IC elite met last week at the 2nd annual Georgia Tech 2.5D Interposer Conference which focused on the technology and performance of silicon and glass interposers.

Matt Nowak of Qualcomm, long a 3D advocate, reported that Qualcomm has now built "thousands of parts" and does not see anything stopping high-volume manufacturing (HVM) except cost. Nowak indicates that Qualcomm will require a price of ~ $2 for a 200mm2 silicon interposer. The former is just out of the reach of those proposing "coarse" interposer fabrication, and the latter is significantly out of the pricing structure for dual damascene foundry-based fine interposers

Nagesh Vordharalli of Altera quoted an IMEC study which shows that the sweet spot for maximum bandwidth will come from interposers with RDL lines/spaces ~ 3

November 20, 2012 – Smart TVs, LED technology, and emerging markets are going to boost the IC market for TVs, says a new IC Insights study examining several key system applications, including the market for digital televisions and its impact on the IC market.

Total worldwide shipments of digital and analog televisions are forecast to slow considerably in 2012, growing only 1.2% to 236 million units, says the analyst firm. Digital televisions, which first surpassed CRT televisions in 2008, are forecast to represent 92% of new TV shipments this year.

Global TV shipments by technology. (Source: IC Insights)

The digital television upgrade cycle continues in full swing in emerging markets such as Brazil, Russia, India, and China, and that’s helping offset slower growth in mature markets where upgrades to flat-panel digital televisions sets has largely taken place. Through 2016, TV shipments are forecast to grow to 269 million units, a compound annual growth rate (CAGR) of 2.9% from 2011-2016.

In the near-term, smart TVs represent a solid growth driver for TV manufacturers. Smart TV is bringing Internet features to television by offering TV broadcasts, videos, movies, photos, and other content via the web and Cloud-based video on demand (VOD) services. IC Insights estimates that smart TVs represented 28% of television shipments in 2012, but will account for 62% of TV shipments in 2016.

Adoption of technologies such as wireless video connections, networking interfaces, multi-format decoders and LED backlighting will help boost the average IC content in TV sets — even as the growth rate for TV sets themselves slows through the forecast period. The IC market for DTVs grew 12% to an estimated $13.4 billion in 2012, up from $12.0 billion in 2011, and IC Insights projects total global IC revenue for televisions growing 9% to $14.6 billion in 2013.

Economic hardship is seen as one reason for the slow rate of growth for televisions in 2012. But perhaps more telling is that a younger, tech-savvy generation of consumers is choosing to watch TV when it wants via the Internet, using the mobile device of their choice.

Rolla, MO-based Brewer Science introduced a line of conductive CNT ink materials that are surfactant free, require no additional rinse steps, and are compatible with a broad range of printed electronic substrates. Cure temperatures for desired conductivity results are between 115°C and 130°C. Inks with high concentrations of CNTs in low-viscosity solutions are available in aqueous and solvent-based systems, giving them broad compatibility and enabling the design of inks for a broad set of application technologies such as sensors, displays, and packaging integration. Formulations are available for Optomec’s Aerosol Jet® technology systems, Fujifilm Dimatix’s materials printer DMP-2800, spray coating, and drawdown bar coating. 

These CNT inks have achieved sheet resistance of 300 ohm/sq for 85%T (optical transmission) at 550 nm for transparent conductive applications.  For conductive trace applications, sheet resistance of 1 ohm/sq and conductivity of 75,000 siemens/meter have been achieved.  Films produced with these inks on polyethylene terephthalate (PET) have demonstrated both high adhesion and mechanical flexibility. Both adhesion and conductivity remain stable after repeated folding of the CNT-coated PET.

“This robust performance will enable flexible printed electronic device applications,” “These solutions contain no surfactants and require no additional post-process rinsing, which will speed commercial adoption by eliminating the cost of the extra rinse process steps and preventing generation of a CNT-contaminated waste stream,” said Jim Lamb, Director of Brewer Science’s Printed Electronics Technology Center. “Although we designed these materials for plastic printed electronics applications, they are also compatible with a wide range of substrates such as paper, glass, silicon, and metal.”

Materials are developed by Brewer Science’s Printed Electronics Technology Center as part of its CNT materials, applications, and device prototyping services at the Jordan Valley Innovation Center in Springfield, Missouri. “Brewer Science is focused on bringing the unique properties of CNTs for commercial electronics applications to customers in the next three to five years,” added Lamb.

 

November 15, 2012 – The LCD TV panel sector closes 2012 with continued tightness due to new process technologies, capacity conversions, a strong market in China, and growing panel sizes. A number of new sizes (39, 50, 58, 60, and 65-in.) enjoyed success and some broke into the mainstream with wide adoption and volume growth.

Looking ahead to 2013, a number of established LCD panel sizes (26, 32, 37, 40-42, 46-47, and 55-in.) will give way to new sizes as TV brands adjust their product mix, calculates NPD DisplaySearch. In a new report, the analyst firm looks at everyone’s 2013 LCD TV panel product mix, and found some big differences between what suppliers offer and what buyers want:

2013 plans for LCD TV set and panel size mix. (Source:
NPD DisplaySearch Quarterly LCD TV Value Chain Report)

While panel makers want to maximize the efficiency of each fab-generation panel size, TV brands are focused on maximizing their market share and revenue. "As panel makers aggressively expand into new sizes, the mismatch is growing more serious," notes Deborah Yang, research director for monitor & TV at DisplaySearch. When the market tightens and push comes to shove, "the push from panel makers is usually stronger than the pull from LCD TV brands," she writes, and "many LCD TV brands will have to adjust their product mixes accordingly.

Here’s her rundown of factors driving that push-pull and how it’ll shake out:

  • Get bigger faster: Panel makers eager to maintain high capacity utilizations (and thus value) have been racing to adopt larger sizes than the TV brands, especially for the biggest sizes (46-60-in. and above).
  • Make bigger cheaper: The very low priced 60-in. set "has changed the ecosystem," Yang writes. Some Chinese TV brands have introduced 58-in. sets to compete with it, while Korea’s Samsung and LG Display are churning out more 60-in. product to compete with Sharp and Vizio. Gen-8 panels are not optimized for that particular size, though, so panel makers are moving to "multi-model glass" from which they can make 60-in and 32-in panels on the same substrate.
  • A shift in smaller panels: Almost everyone (Taiwan, Japan, Korea suppliers) plan to reduce their 32-in. production, which will open the door for Chinese panel makers to grab design wins with international brands.
  • Give a little extra:Most TV brands selling 46/47-in. panels (Panasonic, Philips, Samsung, Sony, Toshiba, Vizio, LG Electronics, and Chinese brands), anticipating a replacement cycle to bigger 50-in. panels, are now adding 50-in. panels.
  • Plug a midsize shortage: A lack of Gen 7 capacity, especially in China, is creating a shortage of 40/42-in. panels. AUO, LG Display, and Chi-Mei Innolux are planning to ramp up 42-in. production in their Gen-8 lines.
  • Move on up: Samsung can add every new size to its product line; Toshiba recently shifted from current mainstream sizes (40, 46, and 55-in.) to new sizes (39, 50, and 58-in.). Sony is considering 42-in. and 39-in. to avoid concentrating too much on 40-in. TV brands in China are coping with a complicated Chinese TV market in which Chinese consumers tend to prefer new products.

by Paula Doe, SEMI Emerging Markets

Materials experts from across the supply chain who gathered at the Strategic Materials Conference 2012 in San Jose in October discussed key materials needs for micromanufacturing outside the CMOS mainstream, as OLEDs and GaN-on-silicon power semiconductors come to market, and alternatives like graphene, CNTs, and self-assembling polymers get closer to commercial application.

Large OLED displays are coming, and counting on materials breakthroughs

OLED adoption in larger displays is surely coming, driven by business necessity, argued James Dietz of Plextronics. Most of the major display makers are seeing operating losses from their LCD business, and OLEDs look like the best option for higher-value, differentiated products to improve margins. The OLED displays look significantly better, and they may potentially open new markets for lighter or flexible or more rugged displays, or for dual-view products. OLEDs’ ultra-fast switching speeds could allow different viewers with different glasses to watch different programs at the same time on the same screen. Moreover, though OLEDs are more expensive now, the variable costs for a 55-in. OLED TV made on an 8G line will be quite comparable to those for a similar LCD. And the OLED costs have far more potential to come down further, by developments like simplifying the layer stack and introducing wet processes that use lower cost equipment with higher utilization of the expensive materials.

But the nature of the market also means new challenges for suppliers. Anxious to avoid another experience like the commoditization of the LCD sector, display makers intend to keep their processes and complex OLEDs materials stacks to themselves this time, which makes process integration of different materials and equipment difficult. The device makers are investing in developing their own materials, making exclusive contracts with equipment and materials suppliers, and doing their own process integration. Integration is also being driven by some materials suppliers like DuPont Displays. But the familiar semiconductor model of the material and tool supplier working together to deliver a process to the customer is not the rule. "We see a gradual transition from all vapor to more solution layers," says Dietz. "OLEDs will enter the TV market in the next three years, and will have solution process steps by 2015."

The 55-in. OLED TVs announced for 2012 now look more likely to come out in only very small volume — a few thousand units in 2012 — and initial prices of ~$9000 will limit sales. But OLED TVs will start to see real growth by 2014-2015, helping to push OLED displays to a $25 billion market by 2017, reports Jennifer Colegrove, VP of emerging display technology at NPD DisplaySearch. She says ten new AMOLED fabs are planned to be built or updated in the next three years. OLED materials, now about a ~$350 million market (include the OLED organic materials but not substrates), should grow at close to the same 40% CAGR of the overall market, to reach $1-2 billion in 2014. But breakthroughs are still needed in oxide and amorphous silicon backplanes, color patterning technology, lifetime of blue materials, encapsulation materials, reduction of materials usage, and of course integration, uniformity and yields of all these things.

OLED display revenues will grow to about $35B in 2019, up from $4B in 2011, with CAGR ~40%. (Source: NPD DisplaySearch, Q3’12 Quarterly OLED Shipment and Forecast Report)

Solution processing is critically important to bringing down the cost of large screen OLEDs, argued John Richard, president, DuPont Displays, as the current production methods which rely on thermal evaporation with fine metal masks are proving costly to scale to 8G substrates. "We developed an alternative process using soluable materials to bring down cost," he notes. Wet processes reduce capital needs and cut material waste to reduce costs significantly, but still need ever better lifetimes and efficiencies of the OLED materials, particularly for blue. A major Asian display maker has licensed the DuPont technology, and plans to scale it up to 8G. The process uses largely pre-existing tools to slot coat the hole injection and transport layers, and pattern the surface with wetting and non-wetting lanes, before nozzle printing stripes of red, green and blue emitters using custom tool developed with Dai Nippon Screen.

The rest of the stack — the electron transfer layer, the electron injection layer, and the metal cathode — is then deposited by thermal evaporation. Richard says coating and printing processes can use significantly less material than vapor deposition, as it avoids losses in the chamber, on the mask, and during alignment and idling. DuPont reports printed blue emitter lifetime is up to 30,000 hours — or 8 hours a day of video for 15 years — before degrading to half brightness. Next issues include optimizing the cost of synthesis and starting materials, and reducing operating voltage for better device efficiency.

Graphene and carbon nanotubes get closer to commercial applications

Next-generation energy storage presents materials opportunities as well. One key enabler for improving both supercapacitors and batteries could be graphene, especially with better sources for consistent quality material at reasonable cost. Bor Jang, CEO of Angstron Materials, reported that his company has engaged a contract manufacturer in Asia to start volume production of as much as 30 tons of graphene next year, using Angstron’s technology that claims good control of structure and properties. "That will bring down costs by an order of magnitude," says Jang. First application will likely be performance enhancers for lithium-ion battery electrode materials, and then for improved electrodes for supercapacitors. Angstron has announced demonstration of a graphene-based supercapacitor with energy density comparable to a nickel hydride battery.

"We think supercapacitors is a market to invest in," said Chris Erickson, general partner at Pangaea Ventures, a somewhat unusual venture fund that invests particularly in materials and green technologies. "We think it will reach $1 billion in the near future." Erickson is also enthusiastic about the potential for dynamic window glazing using vapor-deposited coatings and ITO to adjust to control the shading on windows, for dramatic energy savings of up to 30% in energy consumption in a building, according to NREL — and buildings reportedly use 49% of total energy in the US.

Nantero reported major progress from its long effort in controlled processing and performance for its carbon nanotube thin film, targeting low-cost, low-power non-volatile memory. CTO and co-founder Thomas Reuckes said the company is now lithographically patterning films of its spin-coated aqueous solution of carbon nanotubes, as roughness, adhesion and defectivity are now suitable for semiconductor processing. Metal impurities are down to <1ppb in liquid form, wafer-level trace metals to <1E11 atoms/cm2 . Reuckes reported production of working and yielding 4Mbit CNT memory arrays, and showed results of reliability data. The company just announced a joint development program with imec to manufacture, test, and characterize the CNT memory arrays in imec’s facilities for applications in next generation <20nm memories.

GaN for power semiconductors needs higher purities than LED market

Power semiconductors made on GaN on silicon are being released to the market now, and, given time, could potentially address some 90% of the what IMS Research projects will be a $25 billion (silicon-based) power semiconductor market for MOSFET and IBGTs by 2016, suggested Tim McDonald, VP for emerging technologies at International Rectifier Corp. GaN theoretically offers much better specific on-resistance to breakdown voltage tradeoff than Si or SiC. The key to wide adoption is for GaN on Si based solutions to achieve 2-4× performance/cost compared to silicon.

To achieve the necessary low costs, IR uses compositionally graded layers of AlyGaxN grown on the silicon to ease the thermal and lattice mismatch of the GaN film to the silicon wafer. IR claims 80% yields, with warp and bow controlled enough to run on a standard 150mm CMOS line. GaN on silicon is moving more quickly to market for power semiconductors than for LEDs, as it brings better performance, not just potentially lower prices. It also helps that threading defects do not have the same impact on performance–plus IR has been developing the technology for six or seven years already.

The power market needs higher purity materials and cleaner tools for better yields on its larger die, compared to the LED market. It also prefers larger diameter wafers for lower costs. Demand for gas sources and MOCVD tools should scale with volume, and the tools need to be optimized for larger wafers and become more automated, with perhaps some 2,000-3,000 tools needed for the whole market over the next two decades. Packaging may move from wire bonding to soldered or sintered contacts, and will adopt other means of reducing stray packaging-related inductance and resistance.

The LED market will see only a few more years of significant growth, argued Jamie Fox, lighting and LEDs manager for IMS Research-IHS. Revenues from displays including TVs are leveling off from their fast ramp, as the markets mature, and as LEDs get both brighter and cheaper, driving down both units needed and cost per unit. The LED lighting market will continue its fast climb to near ~$6 billion over the next several years, but then as more lamp sockets are replaced by the longer lasting LEDs (and CFLs), there will be less need for replacements, and the market will slow. Slower adoption near term, however, would mean less saturation later.

Cree’s Mike Watson, senior director of marketing and product applications, countered by pointing out the potential for innovation that solid state technology brings to lighting, noting how digital technology has transformed markets like telephones and cameras into new industries for digital communications and digital imaging. "Semiconductor technology keeps changing industries by innovation," he noted. "Why do we keep thinking of it as just replacement?

Directed self-assembly for higher resolution lines and holes

Another of the more innovative materials alternatives on the CMOS side is directed self-assembly for next-generation patterning, which seems to be making rapid progress. AZ Electronic Materials CTO Ralph Dammel reported that block copolymers, with similar molecules together in blocks instead of randomly dispersed, tended to arrange themselves with the similar chain sections together, conveniently lining up into cylinders that look similar to lithographic contact holes, or into lines similar to lithographic lines and spaces. Wafer surface patterning with topography or chemicals can control the placement of these self-assembled patterns, on top of standard 193nm immersion lithography. Work with IBM Almaden suggests the process can provide better CD uniformity for quadruple patterning at lower cost than the spacer pitch division process. Other work shrinks contact holes, while improving the CD variation compared to the resist prepatterns. The company is now providing large-scale samples for in-fab process learning, with implementation perhaps as early as 2014, though design for self-assembly needs further development work.

November 5, 2012 – In early January of this year, both Samsung and LG showed off 55-in. versions of their organic light-emitting diode (OLED) TVs at the Consumer Electronics Show (CES) in Las Vegas. Commercial volumes were expected on shelves by the time of the 2012 Summer Olympics (which didn’t happen); they were again showed this fall at IFA in Germany.

Unfortunately, still struggling with low manufacturing yields and high prices, the two giants recently admitted the delivery of those technologies will be pushed out into 2013. NPD DisplaySearch now projects only 500 OLED TVs will ship in 2012.

Still, one must crawl before taking first steps and eventually running with the pack. Actually getting products out into the market is an important move, even as LCD TVs continue to get bigger and with higher resolutions. "4K × 2K LCD TVs have has become a focus and are currently available, and OLED TV needs to demonstrate its technical superiority," points out David Hsieh, VP at NPD DisplaySearch. "If we do see OLED TVs hit the market within 2012, the shipments will be used primarily for retail demonstrations in developed regions like North America and Europe."

OLED TV technology still has to overcome a number of obstacles, explained by the research firm:

  • Technical challenges: Making and scaling up large OLED panels (e.g. 55-in.) is a different animal vs. the smaller ones (e.g. 5-in.) now at high-volume output for smart phones.
  • Manufacturing limitations: Only two Gen-8 OLED lines are in place for TV panels, still in pilot mode and with low manufacturing yields which is keeping costs high and limiting the ability to address demand.
  • High price: Initial retail price for a 55-in. OLED will be around $10,000 — that’s not going to cut it when 60-in. LCD TVs sell for under $1000.
  • New high-definition competition: While the two Korean suppliers focus on OLEDs TVs, competitors in Taiwan, China, and Japan are developing LCD TVs with ultrahigh definition (4K × 2K).
  • Market timing: How much advantage do Samsung and LG have from their early adoption of OLED; will competitors quickly close that gap?

NPD DisplaySearch is still bullish on OLED’s longer-term competitiveness, though, expecting that suppliers in Taiwan, China, and Japan will indeed pick up the mantle of AMOLED TV panel production. The firm projects over one million unit shipments in 2014, and a 3% market penetration by 2016.

Forecasted shipments (in millions) and penetration rates for OLED TVs. (Source: NPD DisplaySearch)